Weekly Marketing News, 4th November 2022

The Twitterverse of Madness, the return of Vine and Tumblr, M&S and Burberry go virtual, Netflix has ads, and TikTok helps with campaign planning. 

If you want to hear more about the current state of social, join us on November 9 at 1PM BST to hear the official report from our very own Head of Strategy, Lloyd Williams. Register for The Social Forecast here. 

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter’s future as an advertising platform

Elon’s first week at Twitter has been a busy one. With his desire to make Twitter the “most respected advertising platform in the world,” Elon has already been discussing future advertising and monetization options—despite pushback from users and an exodus of advertisers. From charging users for verification, updating Twitter Blue features, paywalled videos, and potentially bringing back Vine, users should be prepared for an influx of ads and charges to continue using the platform. (Via The Verge, The New York Times)

2. Nostalgia breaks through with Vine and Tumblr 

Social media could soon be a replica of 2014. With Elon’s plans to bring back the much-beloved Vine (following a poll where 70% of respondents voted YES to the platform’s return), and Tumblr once again allowing NSFW content, it seems as if we’re on the path towards platforms that aren’t led by algorithms. (Via Technology Review & Mashable)

3. Netflix launches ads

Netflix has finally rolled out its new advertising-backed subscription tier in eight countries. The Basic With Ads plan will go live in the U.S., UK, Australia, Japan, Brazil, France, Germany, Italy and South Korea. Pricing varies by region, but at $6.99 a month in the U.S., and just £4.99 in the UK, the plan is toward the low end of the streaming spectrum. (Via Deadline)

4. TikTok releases “This Works” insights

With so many brands flocking to TikTok for their marketing campaigns, TikTok has released a set of “This Works” insights, which will provide marketers guidance during their planning. The insights are based on three sections: Impact, Growth and Advantage. (Via TikTok)

METAVERSE NEWS

5. M&S and Burberry are the latest to enter the Metaverse

Burberry has partnered with Minecraft to create a capsule collection inspired by the game. Not only this, but it has also created its own block within the game that users are free to explore and see the collection in game. M&S has dipped its toe into the virtual world with a new virtual influencer, Mira. Mira is part of M&S insiders and will be used to showcase M&S’ latest collections, trends and style tips. (Via Burberry & The Industry)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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@ Socially Powerful

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