Weekly Marketing News, 30th April 2021

This week we’ve seen Clubhouse partner with the NFL, TikTok launch Lead Gen ads, football’s social media boycott, Nerf hires Chief TikTok Officer and Dove’s mission to combat social media’s negative effects.

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

INDUSTRY NEWS

1. Social media boycott: Premier League clubs join four-day move to tackle abuse

The Premier League, English Football League and Women’s Super League clubs will join in a four-day boycott of social media platforms in an effort to combat abuse and discrimination. The suspension will last from 3pm on Friday to 11.59pm on Monday. Key organisations from other UK sports – such as the England and Wales Cricket Board, England Rugby, Premiership Rugby, Scottish Rugby, the Professional Darts Corporation, British Cycling, the Lawn Tennis Association and British horseracing have opted to join, as have broadcasters including Sky Sports BT Sport, At The Races and talkSPORT.

2. Nerf introduces its new Chief TikTok Officer

Sophie Jamison, who has 1.8 million followers of her @Nerfers101 channel beat over 1,000 other applicants for the position of chief TikTok officer at Nerf. The brand sought a “trend-obsessed and highly creative Nerf fan” to serve a three-month stint, at $10,000 per month, along with perks such as Nerf blasters and other swag. The @nerf TikTok account went from roughly 22,000 followers at the start of the campaign to over 100,000.

PLATFORM NEWS

3. Clubhouse announces its first sports partnership with the NFL

Clubhouse is partnering with the NFL to broadcast a variety of exclusive content during 2021 NFL Draft week. With competitors hot on its heels, Clubhouse is doing its best to move fast. As part of the deal, the NFL will use Clubhouse to broadcast throughout the 2021 NFL Draft week in an effort to bring together the global community of football fans, players, and league legends on the platform.

PRODUCT NEWS

4. TikTok launches Lead Generation Ads to help advertisers collect audience information

TikTok is looking to help advertisers gain more direct insight on potential customers via a new Lead Generation ad option, which will enable brands to capture user data direct from their in-stream ads. It could be a handy option to collect relevant user info, while it may also help to negate some of the expected impacts of Apple’s IDFA update.

OP ED

5. ‘Reverse Selfie’: Dove’s mission to combat social media’s negative effects

Nicknamed ‘generation selfie’, young people are more likely to suffer low self-esteem as a result of social media. A veteran social campaigner, Dove is on a mission to use its power and influence to combat the harmful impact selfie culture has on young girls before the problem becomes endemic. The team behind ‘Reverse Selfie’ discuss their plan of action.

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