Weekly Marketing News, 29th Jan 2021

This week we’ve seen YouTube creating hashtag pages, YouTube becoming a shopping destination, Instagram getting professional, the ‘Productivity Influencer’, Super Bowl 2021 plans, IKEA x Bernie Sanders, No7 supporting women and a Lady Gaga scavenger hunt.

What is this?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. YouTube introduces dedicated pages for hashtags

Youtube is rolling out dedicated landing pages for hashtags to all users worldwide, giving us a new way to sort and discover videos. The new Hashtags Pages are also impacting how hashtags are being used on YouTube in general. A hashtag search will no longer bring back related videos, but only highlight content that explicitly contains the hashtag.

2. Google is testing the ability to shop directly from YouTube videos

YouTube is testing a streamlined way to buy items that are used or mentioned on your favorite channels. If you click or tap on a shopping bag icon in the bottom left of the screen, YouTube will display a list of the featured items and you’ll be able to check out more information about those products, watch related videos or buy the items.

3. Instagram introduces a business dashboard for professional accounts to centralize all their business tools in one place

Instagram has announced that the professional business dashboard will soon be available for accounts that use Instagram for business purposes and for influencers who use their accounts for professional reasons. The Professional Dashboard is a central destination for businesses and creators to track performance, access and discover professional tools and explore educational information curated by Instagram.

INDUSTRY NEWS

4.  The relentless rise of the ‘Productivity Influencer’

In recent years, the popularity of heavily stage-managed self-optimisation has diversified beyond the tech bros of Silicon Valley, spawning the rise of a new influencer niche: the productivity guru. These content creators have gained thousands of followers by posting time-saving tips, life hacks and productivity advice online.

5. Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year

Some familiar favorites like Coca-Cola and Budweiser won’t be competing for attention with multimillion-dollar in-game ads when the Kansas City Chiefs face the Tampa Bay Buccaneers for Super Bowl LV on Feb. 7 and are instead reallocating their ad spending toward COVID-19 relief, or reevaluating their budgets entirely.

WORK WE LIKE

6. Ikea muscles in on the Bernie Sanders meme with a ‘get the look’ ad

A be-mittened Bernie Sanders has become one of the year’s first big internet memes and IKEA were one of many brands to capitalise! Sensing an opportunity, the Swedish retailer has seized on the unlikely fashion icon to encourage customers to ’get the look’ by flogging its fold-up seats and mittens for people wishing to emulate the chilled appearance of the venerable politician.

7. No7 wants to help women get back to work in its first US campaign

No7’s Unstoppable Together movement kicks off by addressing the SHEcession, a recession that disproportionately affects women by partnering with influential female advocacy groups to provide free, easily accessible educational resources to women including a free, virtual No7 Unstoppable Together Job Summit and an estimated $100K worth of free coaching sessions.

8. Lady Gaga Oreos hit the selves with a Twitter Scavenger Hunt for signed packs

Announced in December with few details on their availability, the Lady Gaga Oreos are Golden Oreos recolored to have pink cookies and green cream. Oreo is also launching a “Virtual Chromatica Cookie Hunt” where fans will have 24 hours to solve riddles and chase clues across multiple Twitter accounts including several personalities and brands that are in on the stunt for the chance to win signed Lady Gaga Oreos.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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@ Socially Powerful

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