PROCUREMENT

Weekly Marketing News 16th October, 2020

Oct 16, 2020

Marketing News

Weekly Marketing News 16th October, 2020

Zoom launches marketplace for events, mobile gaming ads banned, Snapchat launches Sounds, YouTube to become a major shopping destination? TikTok study and wise words from Absolut and Burger King!

What Is This?

Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

I thought other people might find it interesting so I’ve started a newsletter.

Subscribe to get this delivered first class to your inbox every Friday.

TECH NEWS –

1. Zoom launches marketplace for paid events and new third-party app integrations

Video Conferencing app Zoom is trying to keep its lockdown success rolling with two big new features: a marketplace called OnZoom that will allow users to schedule and monetize virtual events, and new ways for business apps like Asana and Box to integrate their wares directly into your next Zoom call. Via The Verge.

INDUSTRY NEWS –

2. Homescapes and Gardenscapes ads banned as misleading by ASA

Two misleading ads for mobile games that bear little relation to the actual product have been banned by the Advertising Standards Authority (ASA). In recent years, a number of mobile games have used ad videos that show puzzle game mechanics they do not use – or barely use – prompting complaints from gamers. Via BBC News.

Homescapes

PLATFORM NEWS –

3. Snapchat launches its “TikTok rival” Sounds on Snapchat

Snapchat have released a new music-powered feature that allows users to set their Snaps to music from a curated catalog of “millions” of licenses songs from both emerging and established artists. The music can be added to Snaps either pre or post capture, then shared without any limitations. Via TechCrunch.

Snapchat launches its “TikTok rival” Sounds on Snapchat

PLATFORM NEWS –

4. Google plans to make YouTube a major shopping destination

YouTube is working on a new process which will enable creators to tag products in their video clips. Creators will have control over the products that are displayed and the goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly. Via Bloomberg.

Google plans to make YouTube a major shopping destination

PLATFORM NEWS –

5. Study finds people come to TikTok to lift their spirits, “showing the real value of authenticity in marketing”

In a new U.S. study commissioned from Nielsen, 60% of TikTok users said they felt a sense of community while on TikTok, they feel energized, motivated, confident and entertained when spending time on TikTok. 3 of 4 people said that TikTok is a place where people can express themselves openly. Via TikTok Newsroom.

Study finds people come to TikTok to lift their spirits, “showing the real value of authenticity in marketing

WORK WE LIKE –

6. Absolut aims to address The World’s biases in new digital film

Vodka brand Absolut has launched a new digital film called ‘ISMs’, with an aim to challenge stereotypes, tackle bias and create a world with equal opportunities for all, as part of their Born Colourless campaign. Via Brand Equity.

INDUSTRY NEWS –

7. Burger King CMO: “No-one wants to watch your ads unless you are at the Superbowl (or it’s Christmas)”

Speaking at the IPA’s EFF Week conference, Burger King’s global CMO, Fernando Machado urged marketers to do things that are bold and edgy and hit a nerve. “You need to trigger an emotion and stand out,” he explained. Burger King’s ads have become synonymous with risk-taking and unafraid of controversy or feeling uncomfortable. Via Marketing Week.

Burger King CMO: “No-one wants to watch your ads unless you are at the Superbowl (or it’s Christmas)

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

[cta]

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

 

Author

author image

James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

latest posts

Social And Influencer Marketing News + Insights

post image

May 30, 2024

Article

SP Diaries #8: Daniel Dietzman, Account Executive

Read more
post image

May 29, 2024

Social Media Marketing News

The Top Luxury Brands on Social Media

Read more
post image

May 29, 2024

Social Media Marketing News

The Brands Nailing Their Social-First Approach To Social Media Marketing

Read more
post image

May 28, 2024

Marketing News

What Does The Future Of AI Ecommerce Marketing Look Like?

Read more
post image

May 28, 2024

Social Commerce

Brand Discovery: The Modern Consumer Journey

Read more
post image

May 27, 2024

Marketing News

Are Generative AI Tools The Key To Creativity In 2024?

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon