Top Podcast Influencers to Follow in 2022

Podcasts are extremely popular in today’s society as there are over 30 million podcast episodes in the world. It is no wonder that social media podcasts are in high demand as they attract regular listeners through their frequent content that is easily accessible online. In this day and age, it is crucial for podcast influencers to stay up to date with the latest trends. Podcasts offer social media influencers and marketers alike to gain valuable information about their interests, which is why it is a no brainer for businesses to jump on the bandwagon. It is then crucial that you understand how podcasts function, as social media is unquestionably the best way to promote your content. The best social media marketing podcasts educate and entertain their audiences by including key information about how businesses can grow within their respective industries. 

We have curated a list of the top podcast influencers to follow in 2021. 

The best influencer podcasts to follow

1. The Blogging Millionaire

Hosted by: Brandon Gaille 

Podcast influencer Brandon Gaille offers his listeners a variety of techniques to become successful in the blogging department of social media. After making a business out of his own blog, Brandon sheds light on many useful tips such as SEO techniques and how to monetise blogs. His social media podcasts are always kept short and concise, with a strong focus on subject matters such as increasing traffic to your website.

2. Marketing Over Coffee

Hosted by: John J. Wall and Christopher S. Penn 

Marketing experts John J. Wall and Christopher S. Penn create weekly social media podcasts that focus on traditional marketing as well as new marketing methods. Their social podcast appeals to diverse audiences as their topics range from copywriting, email marketing and SEO. One of their most popular episodes includes a comprehensive guide to B2B marketing.

3. Ace The Gram

Hosted by: Tasha Meys and Viv Conway

Ace The Gram is one of the best Instagram influencer podcasts today. Their content focuses on helping people to understand Instagram as a social media platform. These podcast influencers often speak about the different ways that Instagram can be used — both through personal and business accounts. Their podcast episodes have no limitations, as their content ranges from finding romantic interests on Instagram to giving advice on growing your Instagram followers. Their content also boasts a range of  interviews and monologues, which is available across New Zealand, Australia and the US.

4. Goal Digger

Hosted by: Jenna Kutcher 

Jenna Kutcher is a popular social media influencer who shares her knowledge in different business hacks and social media strategies. This social media marketing podcast is all about finding effective ways to become successful online. Jenna often includes tips of how she managed to build her dream career on social media, which makes Goal Digger one of the top influencer podcasts.

5. Savvy Social Podcast

Hosted by: Andréa Jones 

The Savvy Social Podcast is targeted towards aspiring entrepreneurs who want to learn the ins and outs of social media marketing. Andréa gives her listeners practical advice on the best practices for social media marketing. For example, some of her episodes focus on social media for local businesses. This social media podcast also frequently includes a range of social media platforms such as LinkedIn and Instagram.

6. Influencer Entrepreneurs 

Hosted by: Jenny Melrose

Influencer Entrepreneurs is one of the best social media influencer podcasts today. Jenny Melrose hosts each podcast episode which centres on how people can turn their side hustles into successful full-time businesses. This topic is extremely crucial in society’s current climate, as many people are experimenting with creating their own businesses in the face of the pandemic. Jenny covers various topics such as increasing your productivity and defining your brand identity. This type of podcast is also helpful to Instagram influencers who are looking to drive more engagement with their posts.

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