In wake of adapting to the new normal caused by the pandemic, fashion influencers have become a focal point for many brand’s marketing schemes, since social media has never been more popular and more companies are investing in influencer marketing services. Despite most of the world being stuck at home in sweatpants, fashion influencers, LGBTQ influencers and micro influencers managed to continue showcasing different trends throughout the year, resulting in a prediction that advertisers are predicted to spend $2.4 billion on Instagram influencer posts in 2020 alone.
In fashion, branded content has been on the rise. As most fashion brands migrate to digital, influencer marketing has boomed. This ranges from department stores like John Lewis to niche sustainable fashion brands like THEPANGAIA. Influencer marketing also has endless opportunities for the industry, from branded content and gifted products like shoes, sweaters or jewellery to brand partnerships featuring entire looks from recent collections. Since there is so much to be said about fashion influencers, we’ve used our Influencer and TikTok agency to compile a list of the best fashion influencers in the UK to keep an eye on.
1) Danielle Vanier (@daniellevanier)
Based in London, Danielle Vanier is a fashion influencer who inspires her audience through content that challenges traditional body stereotypes. Vanier uses her Instagram platform that has 119K followers to post her personal style and discuss different topics in socio-culture that range from social movements to body positivity. The fashion influencer has also been featured on the cover of Glamour magazine, and worked with brands such as ASOS and M&S.
2) Emily Shak (@emilyshak)
With over 1M followers on Instagram, Emily Shak is a fashion and lifestyle influencer. She’s collaborated with many leading fashion and beauty brands like Topshop, Juicy Couture and Urban Outfitters. Shak posts content that fuses high end brands with the high street, and also has a YouTube channel with a following of 7.4K.
3) Jess Hunt (@JessHunt2)
Founder of refybeauty, the UK influencer and model has 1M followers on Instagram. Hunt has also collaborated with PrettyLittleThing to design her own collection for the retailer. Hunt also has a YouTube channel with 24.1K subscribers.
4) Laura Blair (@thelaurablair)
The fashion and beauty influencer has over 100K followers on Instagram and YouTube. Based in London, Blair has collaborated with different fashion and beauty brands to produce sponsored content, from Mango to Amazon.
5) Vogue Williams (@voguewilliams)
English TV presenter, DJ and model Vogue Williams has a following of 836K on Instagram, where she regularly posts her personal style and fashion tips. The fashion influencer also dedicates her platform to posting content for other mothers on social media, with tips ranging from what to pack in your hospital bag to where to buy the best baby clothes.
6) Lisa Aiken (lisa.aiken)
Former Fashion Director at Net-A-Porter, Lisa Aiken, has a following of 86.3K followers on Instagram. Now, Aiken is the Fashion & Buying Director of Moda Operandi, and regularly promotes the industry’s latest collections and trends through her content.
7) Susanna Lau (@susiebubble)
Susanna Lau and her blog SusieBubble was one of the first breakout fashion bloggers, and now uses social media to promote her brand to her 501K followers. Lau also writes about fashion for the Guardian, and regularly attends fashion weeks to share the latest trends to her followership and her own personal street style.
8) Tamara Kalinic (@tamara)
Having been named one of TIMES top influencers of 2019 and Elle Style Awards’ influencers of the Year, Kalinic is based in London and regularly posts fashion content that shares different brand sponsorships and her own personal style. Her content usually features luxury brands like Fendi or Chanel, and helpful styling tips.
9) Grace Ladoja (@graceladoja)
Also known as Skepta’s manager, Ladoja uses her Instagram platforms to post her cool personal style and fashion tips. She was also awarded an MBE for her services in music. She has 51.8K followers on Instagram and also founded her own culture studio and music management company called Metallic London.
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