TikTok Trends 2023: The Latest TikTok Trends You Need to Know

Mar 09, 2021

Social Media Platforms

TikTok Trends 2023: The Latest TikTok Trends You Need to Know

TikTok is currently dominating social media given that it is the fastest-growing social media platform today. The COVID-19 pandemic has aided in the rapid rise in popularity of the video-sharing app seeing as millions of people around the world have been stuck indoors for months at a time. The fact that the majority of the world’s population have more time on their hands explains why people can’t get enough of TikTok. The platform’s primary users are the Gen Z population as well as millennials, however, more and more people are taking an interest in the app. Its simple and easy-to-use features are just a couple of reasons why everyone is addicted to TikTok. 

It is likely that TikTok will remain popular in the foreseeable future. We wanted to give you an insight into the TikTok trends that are anticipated to become extremely popular in 2021.

5 TikTok trends 2021

Let’s take a look at the TikTok trends right now.

1. More brands and influencers will rely on TikTok

TikTok is renowned for its users creating and participating in different trending challenges and hashtags on the app. Anything from dance challenges to cooking challenges can be seen on TikTok. This makes it easier for marketers to engage in different TikTok dance trends and TikTok food trends in order to entice their target audiences. The fact that TikTok has no limitations in terms of the types of content that can be uploaded to the app makes it the ideal place for brands and influencers to expand their reach. For brands and influencers, engaging in TikTok trends will increase user engagement with their content.

2. TikTok will replace TV for Gen Z

Nowadays, younger generations are known to dismiss television in favour of social media. Streaming platforms such as YouTube and Netflix are among the most popular sources of entertainment for teenagers and young adults. It is more common for Gen Z and even millennials to completely avoid watching TV altogether. As a result, it is more than likely that TikTok will be added to the list of platforms that younger generations will favour instead of television.

3. There will be a rise in COVID-friendly content

Producing content that is suitable to be made at home is one of the TikTok trends that is highly anticipated in 2021. Millions of people around the world are still subjected to staying at home, which means that TikTok users are forced to get creative and make content in their bedrooms or in their kitchens. More TikTok users are getting accustomed to making content that can effortlessly be made at home. From TikTok dance trends to food videos and beauty tutorials, it is easy to make content that is catered to those staying indoors.

4. Branded hashtags will be more common

The use of hashtags is an integral TikTok feature. Most users of this app include trending hashtags in each video that they post in order to increase their exposure and reach larger audiences. Some generic TikTok hashtags such as #fyp and #dance have been viewed billions of times on the app, which explains why it is common for TikTok users to use so many hashtags in one video. 

For brands, creating brand-specific hashtags is crucial in terms of reaching more audiences. Many brands that are active on TikTok encourage their fans and customers to make videos related to their products by using their branded hashtags. There are also opportunities for TikTok influencers to incorporate branded hashtags into their videos. Influencers typically partner with brands in TikTok trending videos using their branded hashtags to gain more visibility on the site.

5. Promoting music on TikTok will be more popular

Whilst music is not a new TikTok trend, it is prevalent on the site and it is also one of the current TikTok trends that is guaranteed to remain popular on the platform. TikTok features such as Duet and Stitch allow users to interact with each other in different ways. For example, Duet shows two different videos side by side. This feature is commonly used for musicians and singers to duet a song together. The Stitch feature also allows users to reinterpret or add to a user’s video, where music is also included. 

There are many aspiring singers, musicians and music producers on TikTok who have gone viral for their talent. Several non-commercial artists have topped the charts as a result of becoming popular on TikTok. Thanks to songs being featured in TikTok dance trends and challenges, new artists are being recognised by society and are being featured on the radio. This means that for the remainder of 2021, it is likely that more and more artists will release and promote their music on TikTok in a bid to become successful within the music industry.


There are so many TikTok trends that are constantly increasing in popularity which means that there are so many ways for brands and TikTok influencers to benefit from the app. TikTok’s unique attributes also contribute to people everywhere becoming hooked on the app. As TikTok is drastically growing its number of users around the world, it will be interesting to see the new TikTok trends in 2021 and beyond.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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