PROCUREMENT

TikTok Tests In-App Shopping

Jun 04, 2021

Social Commerce

TikTok Tests In-App Shopping

TikTok is the short-form video platform that has users opening the app 13 times in 24 hours. With quick and easily digestible videos, TikTok has changed the way we consume content and become one of the main online spaces younger generations spend their time; over 71% of Gen Z have an active TikTok account. 

As a result of this popularity, TikTok has become a marketing playground for brands. The temptation of going viral and reaching millions of consumers has enticed brands of all industries to create their own bite-sized content using popular sounds, trending filters and challenge hashtags. Now, TikTok is testing a new opportunity for brands: TikTok Shopping. 

Although TikTok has already tested the social-commerce waters in partnerships with Shopify and Walmart and offering businesses the choice to tag and externally link products within TikToks, the video platform is now testing in-app shopping. 

Testing the new capabilities in Europe, TikTok is working with brands including streetwear label Hype and fast-fashion brand ISawItFirst in hopes of intensifying its competition with Facebook and blurring the line between online shopping and social media.

ByteDance Ltd., owner of TikTok, is hoping to replicate the success of its Chinese cousin Douyin which generated $26 billion e-commerce transactions in its first year operating. Working with merchants in European markets, including the UK, brings products directly to millions of TikTok users within the app. 

The new shopping experience on the platform gives brands a dedicated shop tab on their profile pages. The storefront displays a range of merchandise alongside product images and prices. TikTok users can use the storefront to find out more information on products available, retailer policies, and shipping and size options. If a customer needs more assistance, they can click the headphone symbol to message a brand representative within the app.

In addition to this feature, TikTok has been testing shopping capabilities during Lives. Accessible through a brand’s official TikTok page or natively in For You Pages, viewers can instantly shop products featured within the Live by clicking the a cart button, or through a pinned product that is constantly viewable on the screen.

Users are given the option to pick sizing, shipment and pay within TikTok. At present, it seems as if customers can only purchase one product at a time through the “Buy Now” option as there is no customer cart available. 

TikTok’s in-app shopping capabilities will bring fierce competition with Instagram which has been developing its own in-app shopping capabilities in order to take advantage of the global ecommerce market.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blogs here.

Socially Powerful

[cta]

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Social Marketing Agency

 

Author

author image

James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

latest posts

Social And Influencer Marketing News + Insights

post image

May 17, 2024

Marketing News

Achieving Excellence With Aria: The Ins and Outs of Influencer Discovery Software

Read more
post image

May 16, 2024

Article

Finding True Beauty: Turn Beauty Inside Out Day 2024

Read more
post image

May 16, 2024

Uncategorized

Sp Diaries #7: Oliver Bond, Account Director

Read more
post image
post icon

May 16, 2024

Whitepapers

Building End-to-End, Large Scale Influencer Programs for Enterprise Multi-Brand Portfolio

Read more
post image

May 15, 2024

Marketing News

Is The Wellness Industry Only Making Us More Sick?

Read more
post image

May 15, 2024

Industry Trends

Dazzling in The Desert: The Festival Beauty Trends Taking Over in 2024 

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon