TikTok Pixel for Dummies

As TikTok has been introducing various advertising tools and features, you may have seen “TikTok Pixel” floating about. And no, despite how it sounds, it’s not related to the amount of pixels within a TikTok. 

The TikTok Pixel is an HTML code that you can place on your website and allows you to track actions people take on your website or app after they click on your ad. Additionally, you can create custom audiences based on pages they visit or actions they take  & retarget them on TikTok in the future.

The pixel might be right for you if you’re looking for a solution that’s already pre-built and is easy to set up and maintain. 

What to use tiktok pixel for

There are a variety of reasons you may want to use TikTok Pixel.

Conversion Tracking

Having TikTok Pixel installed on your website will allow you to see and analyse how people interact with your website after viewing or clicking on your ad. You can view if and when someone takes an action on your website, including making a purchase, filling out a contact form, or engaging with content.

Optimise Ad Campaigns

Once you have TikTok Pixel installed, you can optimise your ad campaigns to ensure they are focused on users that will be most likely to take a specific action on your website. You can optimise for conversions, traffic or engagement.

Create Custom Audiences

If you have Website Events With TikTok Pixel installed on your website, you can create custom audiences of lookalike audiences based on behaviour. These audiences can be used for remarketing purposes.

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