The Social Media Skills You Need to Develop

Apr 12, 2022

Social Media Platforms

The Social Media Skills You Need to Develop

Social media has evolved from a way to communicate with friends and family into an impactful marketing tool. In the past decade, it has become one of the most important marketing tools for brands across industries. Social media platforms give brands a direct way to communicate with target and existing customers. With over 3 billion active users across the world, there is a massive potential audience for brands to reach on social media.

Brands can use social media to achieve a variety of marketing goals, such as increasing brand awareness, generating leads, and driving sales. Social media marketing requires a strategic approach, sharp social media skills, and a well-executed plan. To be successful, brands need to create compelling content that resonates with their target audience. They also need to have a clear understanding of the different platform algorithms and how to use them to their advantage. If done correctly, the benefits of social media marketing can be exponential.

As social media continues to evolve, it will become even more important for brands to have a presence on top platforms; those that don’t adapt will be left behind.

But what are the social media skills social media managers need to develop to ensure success online? 

The best social media marketing skills

The first thing to remember about social media skills is that they will always be developing. As social media changes, so will your social media specialist skills. Managing the development of these social media skills can be overwhelming, so we’ve broken down the core social media skills to ensure they are always on point.


Communication is arguably the most important social media skill to develop. Not only do you need excellent communication skills to target audiences, but you need to be able to communicate your needs to influencers, if you opt for an influencer marketing strategy (working with an influencer marketing agency can also help here). 

Communicating on social media isn’t just posting well-crafted written content. It involves emojis, videos, GIFs, pictures, stickers, polls and so much more. Your communication needs to be perfected with engagement at its core—you want people to engage with your brand.


Social media managers often double as copywriters and content writers, so being able to write in whatever way a brief or brand desires is a vital social media skill. You need to be able to write concise copy that elicits emotion and action from your audience—from attention-grabbing ad copy to witty social banter.

Social media managers also need to know how to tailor their writing for different audiences and platforms. For Instagram, you can use up to 2,200 characters in your captions, but the most engaging length is between 138 and 150 characters—that’s not a lot of characters to engage.


Standing out on social media is the key to thriving. It can be tempting to copy what successful competitors are doing, but this could mean leaving behind your brand’s core values and messaging—something you cannot do.

Every social media manager wants to create exciting, valuable and virtual-worthy content, but it takes colourful creativity to bring this to life. You need to be versatile with your creativity to create innovative social campaigns, aesthetic multimedia content, lead proposal brainstorms and to hone your brand’s voice and online persona.


Perfecting a social media strategy isn’t possible without precision planning and organisation. As a social media manager, you not only have to design campaigns and distribution strategies, but lead and execute these plans from start to finish. Doing this at scale requires honed organisational skills to ensure all content is published at the right time, on the right platform, to the right audience.

One of the best ways to do this is to develop a social media content calendar, complete with links, timings, captions, content and metrics to track.

Agility and versatility

The social media landscape changes daily. This means a strategy that has been planned out for months may need to be changed off the cuff. The ability to rapidly pivot and adapt to a developing trend, opportunity, or emergency is an important social media talent. Being agile and adaptable may assist you in promptly reacting to a dissatisfied client (or a grateful superfan) in equally empathetic and personalised ways on a regular basis.

When it comes to your long-term strategy, agility is also crucial. Social plans must be as dynamic and adaptable as the platforms on which they rely. As a social media manager, you must try new methods and even change your strategy entirely to stay ahead of the curve in order to adapt to new trends, incorporate business changes, or recover from poor outcomes.


Why are social media skills important?

Social media skills are important because they can dictate the success of your social media strategy. They are important skills on their own, but they create a master of social media when used together.

Without the above skills, you may struggle to create a campaign or strategy that has the impact you desire. If you think you are struggling, reach out to a social agency—these agencies are full of social media experts that have years of experience honing these skills.

What are social media skills examples?

The most important social media skills are communication, writing, creativity, organisation, and agility and versatility.

What do you mean by social media skills?

Social media skills are the traits and techniques required to build a successful social media campaign or strategy.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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