Learn To Become A Successful Online Influencer

Today, anyone can become a social media influencer, yet only a few are actually influential. Advertising agencies and commercial brands rely on influencers more and more to convince their followers to buy a certain product or service.

For this reason, the Italian university eCampus has launched a new degree called Social Media Influencing, to teach its students the essential skills to become a so-called ’Influencer’ on social media platforms, such as Instagram or YouTube.

According to research findings, influencer marketing that focuses on ’real people’ is much more powerful compared to the use of celebrities, which explains the urgent need for a degree like this.

After the success of globally known influencers, such as the Italian Chiara Ferragni, more and more Italians test the route of becoming an Instagram blogger with specific passion points. Content creation as a profession has become so beneficial for both the influencer and brands that the Harvard Business School developed a specific case study about Ferragni and her exceptional career route.

It is also often the case that Millennials choose to be content creators rather than applying for an ordinary nine to five job in the city.

 According to experts in Italy, many Italian lack the technical skills needed to become influencers, and require academic training to effectively market themselves as opinion leaders as the university claimed as well.

With this online university degree, one could perfect her technical skills and understand the metrics of different channels and platforms to better engage with her audience. Students in their first year take courses in the semiotics and philosophy of language, intercultural communication and the psychology of work. In the second year, they study Spanish and social media marketing, among other topics, before moving on to create their own content. The reason for this wide range of subjects is to bridge the educational gap that limits people to understand the industry and the nuances of the business world.

However, this knowledge comes with a price, the course for 3 years costs around 12,000 dollars. E-campus also offers degrees in economics, law, engineering, arts, and psychology, for which tuition is also 3,900 euros per year. The institute accepts 30,000 students altogether, which is the same volume in numbers as other high-profile universities’, such as Bocconi University in Milan.

This initiative of a new modern degree has been supported by celebrities. E-campus has partnered with Portuguese soccer star Cristiano Ronaldo to promote the university and sponsor 36 lucky students as part of the university’s student grant. It is understandable that student grants are much needed, due to the fact that the university is based in Como, one of the most expensive cities in the world.

New degrees, such as Fashion Psychology and Social Media Influencing, are just the beginning. The number of online influencers is growing, yet experts are still not convinced whether it is a legitimate profession that deserves credit and have useful skills that are worth the money.  In the next few years, society will continuously develop roles that don’t exist at the moment but will make total sense in the future.

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