Creative Instagram Post Ideas For Small Beauty Businesses In 2023

Nov 17, 2022

Social Media Marketing News

Creative Instagram Post Ideas For Small Beauty Businesses In 2023

In this digital age, everyone uses social media in one way or another, with 4.9 billion people around the world using it in 2023 and more than 237.8 million using it on a daily basis.

It’s no secret that Instagram in particular lends itself perfectly to small businesses due to the plethora of features it provides. From its various content types (Stories, Reels, Live videos) to its shoppable features, businesses are able to be creative with their content and engage their audience in a multitude of ways. 

For beauty businesses especially, Instagram is more than just a tool. It is a vessel for their success and survival. Data shows that 45% of consumers find inspiration for new beauty purchases on social media and that 67% of beauty enthusiasts will turn to influencers before they make a purchase. Leveraging Instagram’s features, beauty brands can tap into these figures to capture the attention of these consumers.

With this in mind, it is crucial for beauty businesses to find creative ways to engage their audiences and stand out in such a prominent market by leveraging creative Instagram post ideas.

Here are a few ideas to get the ball rolling.


Behind The Scenes 

People love to be a little nosy sometimes, so why not show your followers what goes on behind the scenes? Whether it’s filming how you set up your salon or the antics you and your colleagues get up to when you are not with clients, this kind of content will go down a treat and will never leave you running out of Instagram post ideas

Instagram post ideas: behind-the-scenes

How-To Tutorial 

What better way to showcase your products than by using them? It may sound like one of the more simple Instagram content ideas, but a how-to tutorial can be extremely effective when it comes to engaging your followers and sparking discussion around a certain product. 

How-to tutorial

Hop On A Trend 

Capture the social zeitgeist by hopping on a current trend! This creative approach is bound to raise the profile of your business, particularly if you are hoping to capture a younger audience with your engaging Instagram posts

Instagram post ideas: hop on a trend

Answer FAQ’s

This educational form of content is a great way to actively engage your followers whilst clearing up any misconceptions about your products/services. 

Answer FAQs

Share Before/After Transformations 

There is nothing more satisfying than a good before and after, so this is one of the best Instagram post ideas to boost engagement on your page. This is also a great way to showcase the power of your products and their transformative abilities. 

Instagram post ideas: Before & After's

Product Teasers

This is one of the more creative Instagram posts that your brand can make, as it allows you to build suspense and hype around the release of a product. This means it can be as mysterious and visually exciting as you like. 

Product teasers

Beauty ASMR 

ASMR has dominated the social space, and particularly the beauty industry, for some time now, and it is no different in 2023. Regardless of whether people love it or hate it, it’s a trend that’s sure to draw great engagement to your page. 

Instagram post ideas: ASMR

Interview on Stories with Active Q&A

Whether in the form of a Live video or a Story set, these interactive Instagram post ideas are a great way to directly engage with your audience and make them feel included in your business and page. It is another great way to combat any misconceptions about your brand or services too. 

Stories Q&As

Ask The Team

This is one of the most fun instagram post ideas for businesses, as it is a way to get your whole team involved. You can get your team’s opinion on important matters as well as humorous or controversial topics to get people talking and engaging with your page. 

Ask the team

Beauty Tips And Tricks from the Professionals 

Why not capitalise on the knowledge of the professionals on your page? Whether this is also members of your team, or whether you partner up with someone who really knows all things beauty, this is one of the best Instagram post ideas to legitimise your brand/company and help your followers out along the way. 

Instagram post ideas: professional beauty advice


What are good Posts for Instagram?

Instagram prioritises short-form video, currently. We recommend creating Reels or video Posts to widen reach and boost engagement. 

What is a creative Post on Instagram?

Creative Posts are those which stand out from the crowd. To make yours stand out from the crowd, you can create engaging content, write a compelling caption and include helpful tags.

Which content is popular on Instagram?

Entertaining, unique, niche-specific, motivational and actionable content is popular.

What posts are popular on Instagram?

Carousel posts, which make use of photo posts, are popular.

What posts get the most likes on Instagram?

  1. Eye-catching images
  2. Images with tips
  3. Images with quotes
  4. Office images
  5. Infographics
  6. Customer images
  7. Niche images

What is the most effective Instagram Post?

Carousels do exceptionally well, with 1.4x more reach and 3.1x more engagement.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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