Social media platforms are constantly evolving and developing the content formats they offer. With these developments, come the inevitable changing content sizes and ratios. One day, you’ll have sized and created the perfect video, profile picture or post, and the day you go to post it’s suddenly pixelated and sized incorrectly.
Instagram has recently made content additions (Reels, for example) and has numerous content formats that require different sizing. Finding the ideal Instagram image size can be a faff when there are so many options. To help you out, we have pulled together all the Instagram image sizes you need to know.
Instagram image size 2022
Instagram offers many different image sizes and formats. It supports horizontal and vertical images, as well as the square images the platform became known for when it launched. This means your brand has many Instagram image sizes to work with, increasing your options.
Instagram profile picture size
The instagram image size in pixels for profile pictures is 320 x 320. The photos are displayed at 100 x 100 pixels, but you should upload the image at the maximum size to ensure it is the highest quality. Even though the dimensions are for a square format, Instagram profile pictures are displayed as a circle. You should ensure key elements are centred so they don’t get cropped out.
Instagram image size for grid photos
As we mentioned, Instagram image sizes for grid photos can vary. The below Instagram image sizes will ensure your content is posted at the highest possible quality.
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Instagram image size ratios: Anywhere between 1.91:1 and 4:5
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
If you want your image to look the best on Instagram, you should aim to have an Instagram image size that is 1080 pixels wide. If you share an image to Instagram that’s over 1080 pixels, Instagram will automatically size it down to this size. If you post a photo with a resolution lower than 320 pixels, Instagram will blow it up to 320 pixels.
If you post an image that’s between 320 and 1080 pixels, Instagram will keep the photo at it’s original resolution, as long as it’s between the aspect ratios 1.91:1 and 4:5. If your image is a different ratio, Instagram will automatically crop your photo to fit a supported ratio.
Instagram image size for Stories
The best Instagram image size for Stories is 1080 x 1920 pixels and aspect ratio of 9:16.
If you upload an image with a smaller pixel size, but correct aspect ratio, the Story will buffer quickly. If you don’t use the ratio, the Story will show with strange cropping, zooming or leave sections of the screen blank.
Instagram Reels use the same image and video sizes as Stories. Keep in mind that Reels are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.
Instagram image size for Carousels
The image sizes or Instagram carousels can vary depending on the shape of the content.