Battle of the Platforms: Which is the Most Creator-Friendly?

Oct 17, 2022


Battle of the Platforms: Which is the Most Creator-Friendly?

Are you an aspiring creator looking to grow your online presence to influencer status, but aren’t quite sure which platform is best to do this on? 

It is super easy to just follow the money, but consider choosing a platform that also caters to your needs in terms of content type, target audience and market opportunity. Luckily for you, social media platforms nowadays cater to creators looking to become influencers and offer a whole host of features to make this as easy as possible. 

In this blog, we will offer an insight into just how creator-friendly each influencer marketing platform for creators is by outlining their pros and cons. Our hope is that this will aid you in making your decision. 

Becoming an influencer

Becoming an influencer is by no means an easy feat, but there are steps that can be taken to increasing your chances of achieving influencer status 

– Identify your niche: today, being a jack or jane of all trades is not a desirable trait that viewers are looking for. Instead, they want to follow people who are experts in their field so that they can increase their knowledge on subjects of their choosing. Pick a niche and dedicate yourself to it.

– Prioritise your content: posting content that is authentic, unique and of high quality is a crucial part of being an influencer. You are considered professionals and your content should reflect this. The content you post will be your signature voice, so create it and share it strategically.

– Listen to your audience: even if you are not yet an influencer, still listen and respond to those who follow you by observing what content of yours they respond well to and taking on board any feedback or recommendations they have.

– Up your hashtag game: most companies check the hashtag feed of those they incorporate into their own content. If you are an aspiring influencer, consider using the same hashtags to be in with a chance of them stumbling across your posts. Remember to use them sparingly, as hashtags can run the risk of flooding your posts and make them look unprofessional/unappealing.

– Maintain consistency: being consistent is the number one, unspoken rule when becoming an influencer. After all, consistency is what will keep your audience interested in your profile. Eventually, audiences will begin to anticipate your content; creating an environment for boosting engagement. 

– Collaborate with other influencers: again, even if you are not yet an influencer, collaborating with or being featured in an established influencer’s content is a great way to gain exposure. Start by trying to partner with micro influencers.

– Go live: becoming an influencer is all about maintaining a personal connection with your followers and what better way to do this than through live streaming. Platforms make it incredibly easy to live stream in-app nowadays. Even taking 10-15 minutes out of your day to do a live GRWM for your followers will reap huge benefits.

– Respond to followers: as your audience grows, you will begin to receive more comments and DMs – sometimes leaving feedback. It may be a tedious task, but responding to as many of them as possible will validate you in the eyes of your followers, as they will deem you as a genuinely authentic and trustworthy influencer.  

Let the battle begin

In all honesty, we are making this sound a lot more dramatic than it needs to be and the reality of the situation is that each and every influencer marketing platform for creators benefits someone in some way. 

But given how vital your chosen platform will be to your future influencing career, allowing us to provide you with an insight into the different influencer marketing platforms for creators is worth your while.


Kicking things off with the unofficial king of influencer creator platforms and brand advertisement, Instagram’s large revenue opportunities and newly updated creator account opportunities could be the key to your dreams.

Over 80% of users on Instagram follow a business account. Given that brand and product promotion nowadays is leveraged by influencers, this means that there is plenty of work for those looking to establish their influencer status on this platform. 

As an influencer marketing platform for creators, Instagram offers a range of opportunities to diversify your content in order to reach new audiences. In 2021, Instagram announced creator accounts that would offer more revenue to creatives by allowing the following:

IGTV ads – content creators are able to earn advertising revenue by including these IGTV ads in their short videos. They will get 55% of the profits. 

Badges – followers can now gift their favourite influencers Badges, which can cost anywhere between $0.99 and $4.99. These badges are a way of showing their appreciation for the influencer and other followers can see their contribution by noting the one,two or three hearts by the gifter’s username.

Influencer marketing platforms for creators do not come without their flaws and, for some, the flaws on Instagram could be a deal breaker. 

If you are not someone who is able to adapt well to constant change, then Instagram may not be the place for you to kickstart your influencing career. Instagram is notorious for constantly updating its in-app creator features; sometimes too hastently, resulting in the feature no longer operating properly for those trying to use it. 


With studies suggesting that 18% of viewers are influenced by YouTube personalities, and being the second largest search engine in the world, this influencer marketing platform, for creators, is quintessential. 

Human beings inherently respond better to visuals than anything else, so it’s no wonder influencers perform so well on a platform dedicated to video sharing. Influencer marketing platforms for creators tend to have the capacity for large influencer budgets, and YouTube is no exception. This influencer marketing platform for creators allows influencers to earn money in multiple ways:

– YouTube shorts

– YouTube Partner Program

As of this year, there are 51 million channels on YouTube. This means that your journey to influencer status would have to be driven by dedication, effort and originality in order to stand out and succeed among the rest. As far as influencer marketing platforms for creators go, YouTube is definitely among the most competitive. If you are willing to put the time and effort into building and shaping your personal brand then go for it! If this intimidates you, we recommend starting somewhere else. 


With over 1 billion monthly active users as of January 2022, TikTok ranks as the 6th most used social media platform. While most influencer marketing platforms for creators leave the money-making opportunities to the creator, the TikTok Creator Fund immediately invites anyone with over 10,000 followers to apply for the chance to make money off the videos they create and share. 

We know we said don’t just chase the money, but when influencer marketing platforms for creators make it this simple, we understand why some creators do. 

As with any other influencer creator platform, TikTok is not without its cons. Given the amount of users and creators it hosts, an emphasis is placed on creating and sharing content that is unique and unseen before to obtain success. If your creative juices are constantly flowing and you don’t see this as a hindrance, then TikTok is the place for you! If thinking outside the box perhaps doesn’t come as naturally to you, it would be wise to give this influencer marketing platform for creators, more contemplation. 

@badbrownskinnn If you want to be an “influencer” this is for you! ? #AEJeansHaveFun #KeepItRealMeals #influencertips ♬ original sound – Christiana


What platform is best for creators?

Each influencer marketing platform for creators comes with its pros and cons. Take your personal and business goals, along with your preferred content type and leverage these variables to make an informed decision about which platform will boost your chances of influencer success. 

What platform is most used for influencer marketing?

According to Statista, as of 2022, Instagram is the most used social media platform for influencer marketing.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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