8 Tips For Crafting Catchy Black Friday Captions For 2023

Nov 28, 2022

Social Media Marketing News

8 Tips For Crafting Catchy Black Friday Captions For 2023

If you want to stand out in the crowded digital marketplace this Black Friday, you’ll need to create engaging and eye-catching Black Friday captions to adorn your social media posts. These captions play a crucial role in capturing your audience’s attention and driving them to take action. 

With the year’s most-loved shopping extravaganza comes the opportunity to get creative with your Black Friday captions. From adding in emojis to creating unique, branded hashtags, there’s a whole host of ways you can change up your usual captioning-strategy while continuing to remain on-brand. 

Looking to shake up your strategy? Look no further. In this article, we’ll walk you through our top 8 tips for creating captivating Black Friday captions to ensure your seasonal content isn’t missed.


Start early

As Black Friday approaches, it’s essential to start building anticipation among your audience and you can use Black Friday captions to help do just this.

Create a buzz by writing captions such as “Something amazing is about to go down!” or “Are you ready to start counting down the days to the hottest sale of the year?”. Stirring the excitement early will also ensure your audience is engaged right up until the day and will give you ample opportunity to attract new shoppers. 

Black Friday captions

Master the art of hashtags

Consider Black Friday captions incomplete if there aren’t hashtags. 

Utilising a mixture of popular Black Friday hashtags and niche/branded ones is guaranteed to put your content in front of the right eyes. 

Take ASOS’s Black Friday hashtag strategy, for example: 


#ad Got all my Black Friday shopping done stress free with @asos  ✨ time to SEIZE THE DAY!! #ASOSChaoticToCalm

♬ original sound – anna x

The branded hashtag #ASOSChaoticToCalm creates an automatic association to the brand as shoppers scroll through hoards of seasonal content, encouraging them to keep ASOS at the forefront of their minds. Sprinkling this in with more generic Black Friday hashtags ensures that wider audiences are reached, and not just ASOS followers.

Check out our Black Friday hashtags article for a more detailed overview on creating your own strategy. 

Shout out those savings!

Black Friday is synonymous with savings and discounts, so be sure to highlight them within your Black Friday captions

Words like “mega savings” “unbeatable discounts” and “limited-time offers” create a sense of excitement among shoppers and are therefore effective in driving them to engage with your content and, thus, make a purchase with you. 

Black Friday captions

Starting your Black Friday captions with a CTA and then highlighting what deals you have to offer will engage audiences and highlight to them the value of your products or services during the shopping spree. 

Incorporate FOMO

FOMO – or the fear of missing out – is the name of the game on Black Friday. 

You and thousands of other retailers and businesses are competing for the attention of every individual shopper this holiday season. What better way to attract their attention than by letting them know you have something special that they won’t want to miss?

Your Black Friday captions should induce a fear of missing out by incorporating phrases such as “while supplies last!” or “24hr flash sale – act fast!”. 

People can’t resist a good deal, especially when they think it’s about to vanish.

Make use of those emojis

Whether emoji use is on-brand for you or not, there’s no denying their ability to add a visual punch to your Black Friday captions

Emojis can help to break up text, making your Black Friday captions more scannable and engaging. They also transcend language barriers, connecting you with a global audience – what’s not to love?

Black Friday captions

Consider adding the shopping bag emoji to help emphasise deals or the fire flame emoji to communicate hot discounts. Other effective emojis include:

The running man

The shopping cart

The black heart

The black flag

As with hashtags, be careful not to overuse emojis, you don’t want them distracting the reader from the important details in the caption.

Showcase your USP

Whether it’s your impeccable customer service, exclusive deals or superior quality, let your audience know what sets you apart from the competition in your Black Friday captions

Try something like “This Black Friday, experience the quality and service that sets us apart from the rest” to entice your readers. This way, those who are usually unable to shop your products at any other time of the year, now have the opportunity to do so. 

Question everything

Encourage interaction and engagement by posting questions in your Black Friday captions. 

Questions invite your audience to share their thoughts and opinions in the comments section, driving engagement with your seasonal content and starting important conversations around your brand. 

You can ask customers questions such as “What’s on your Black Friday wishlist?” or “What Black Friday deals are you most excited about?” to help spark valuable insights into their preferences. Asking these questions in advance will be able to influence your seasonal content going forward to optimise its effectiveness. 

Show gratitude

Ultimately, Black Friday deals are a great way to get customers shopping with you. Make sure you share the love and thank everyone who interacts with your content to let your audience know you appreciate their trust. 

A simple “thank you for shopping with us” can go a long way in building customer loyalty. 

Adding these small doses of gratitude to the end of your Black Friday captions just lets customers know of your appreciation in advance and might even spur them on to make a purchase with you as they are shown the human side of your brand, letting them know you aren’t a generic money-making scheme. 

There you have it, our top tips for creating engaging and eye-catching Black Friday captions this shopping season. Thinking outside the box and experimenting with new writing techniques could land you in front of new audiences and increase your customer intake. Happy writing! 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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