Brands to Watch in 2022

The chaos of 2020 saw brands alter their social media marketing efforts in a bid to accommodate the changes to society. Here are some brands we think you can expect interesting things from in 2021.

1. NIO

Image sourced from NIO

The Chinese electric car company established R&D centres and manufacturing facilities around the world in order to create high performance smart electric vehicles. NIO is currently promoting its first autonomous driving model, the ET7 sedan, which launched on 9th January 2021. The brand is focusing on sharing information on the ET7 with its Twitter 106.9K followers, retweeting news articles which dub NIO as a fierce competitor to Tesla. NIO has also created #NIODay for an event which celebrated the launch of the ET7 with performances from musicians Shi Lei Chang and Wang Feng.

2. Rivian

Image sourced from Rivian

The car manufacturer’s own R1T and R1S vehicles rival Tesla’s Cybertruck and can be seen on Rivian’s Instagram page. Its 240K followers are able to like and comment on the brand’s IGTV videos which centre on the importance of family adventures in their Rivian cars. The company has also collaborated with David Alexanian, presenter of Long Way Up, which shows a 13,000-mile trip from Patagonia to LA. This video is also present on Rivian’s Instagram account, with over 60,000 views.

3. Future Farm

Image sourced from Future Food Group

The Brazilian vegan meat brand was recently launched in Sainsbury’s and offers a variety of meat substitutes. From burgers, to minced meat and meatballs, Future Farm competes with McDonalds and Kelloggs meat replacement projects. The company’s LinkedIn account exhibits behind-the-scenes footage of its manufacturing process in its factories.

4. GoPuff

Image sourced from Crunchbase

The food delivery startup offers a late-night service to college students in hundreds of cities across the USA. The company’s Instagram content focuses on posting light-hearted and fun graphics which promote GoPuff’s discounted speciality kits to its 87.9K Instagram followers. The brand has taken a different approach to Twitter, showcasing its collaboration with Cleveland Browns’ Linebacker, Sione Takitaki, to its 23.5K followers. The sports influencer is currently promoting GoPuff’s Takis deal.

5. Clubhouse

As an elite members-only audio app, Clubhouse is keeping tight-lipped about what’s in store for 2021. However, it is publicly known that its members can move around virtual rooms discussing arts and culture. With 76.2K Twitter followers, the brand only follows its co-founders Rohan Seth and Paul Davidson on the network. Clubhouse’s Twitter account primarily retweets supportive messages from fans of its app. With no content on its Instagram account, it is safe to say that Clubhouse is purposely keeping hush-hush about its content.

6. Peloton

Image sourced from Welltodo Careers

Peloton is a company that makes at-home gym equipment and has an exercise app where customers can livestream workout videos through its own products. As the Peloton Bike is flying off the shelves, there are sure to be rumours of takeover bids in the near future. Peloton also welcomes healthy competition after embracing its newest rival, Apple Fitness+, on social media. 

Peloton posts Instagram Highlights and IGTV videos displaying its collaborations with TV producer Shonda Rhimes, with its classes led by Peloton fitness instructors Robin Arzon, Tunde Oyeneyin, Adrian Williams, Jess Sims and Chelsea Jackson Roberts. Peloton’s Twitter account promotes its different workouts to its 128.3K followers, with music produced by Tiësto.

7. Yu-Gi-Oh!

Image sourced from Yu-Gi-Oh!

The Japanese collectible card game stems from the manga series of the same name. The brand uploads videos of the duels and battles from the show’s series to its 633K YouTube subscribers. On Twitter, Yu-Gi-Oh! is focusing on promoting the Blazing Vortex booster card pack for its 2021 release. It is also revealing various collaborations with content creators who are crazy about Yu-Gi-Oh! Although the brand does not have an official TikTok account, #yugioh has over 284M views on the app. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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