Over the past few years, gaming has grown to be a significant entertainment industry. Spurred by the ease and access of live streaming platforms such as YouTube and Twitch, the industry and its audience are growing at an exponential rate. These platforms have allowed gaming influencers to create strong and loyal followings that are hyper engaged with their content.
Gaming influencers have been successful in developing their cross-platform presences. As platforms fight against each other to be the most popular, gaming influencers are maximising their presences across all of them.
The audience growth within the gaming industry is very appealing to brands—gaming brands and others alike. The audience is split fairly evenly between men and women of all ages so the gaming audience is quite likely to have members of your target audience. Considering the sheer number of gaming influencers there are, it is important to keep up with changing tides. To help with this, we’ve pulled together a list of the top gaming influencers your brand should be aware of in 2021.
The Biggest Gaming Influencers in 2021
Mark Fischback, more commonly known online as Markiplier, specializes in streaming “Let’s Play” videos. He generally streams horror or survival games and he is currently the 44th most subscribed creator on YouTube. He is present on YouTube and Twitch, but the majority of his gaming videos are on YouTube.
Tyler “Ninja” Blevins built a lot of his fame by playing Fortnite competitively. Before his success in Fortnite, he was a popular first-person shooter in Halo 3. He is one of the biggest gaming influencers on Twitch, but also popular on YouTube for posting gameplay videos and tutorials. His success and popularity within the gaming community resulted in Fortnite creating a character skin of Ninja, allowing players to assume the role of the gamer during gameplay.
Pokimane, also known as Imane Anys, is Twitch’s most popular female streamer. Her most popular and watched category is multiplayer game Among Us, which she is often found streaming with Corpse Husband, Valkyrae and Sykkuno. Her second most-watched game is VALORANT, which has reached at least 964K hours. She is popular within League of Legends and Fortnite and is also a member of OfflineTV, an online social entertainment group of content creators.
Sean McLoughlin is best known for his comedic Let’s Play series and vlogs. Through posting playthroughs and game highlights, he has managed to rack up over 26 million subscribers and 10 billion views on YouTube. Sean has a multi-year deal with live streaming platform Twitch, making him a highly sought-after gaming influencer amongst brands and viewers.
Tiffany Garcia shares gaming content across a variety of games to several million subscribers on YouTube. She offers commentary on games from Minecraft and the Sims 3 to Just Dance 2020 and Tetris VR. She has a solid presence across other platforms including Twitch, Twitter and Instagram. While gaming is her main priority, she has a separate YouTube channel that focuses on fashion, beauty and general lifestyle content.
Kathleen Belsten is the second most followed female Twitch streamer with 2.5 million followers. Kathleen posts a variety of content to her Twitch, including gaming and lifestyle. She typically plays Overwatch and Witcher 3, but also shows vlog content and editing streams. She has recently partnered with Elf Cosmetics. She is part of the Fortnite Icon Series, and has her own skin and character within Fortnite.