What is Twitter and its Benefits For Business?

What is Twitter?

Twitter is a major social media platform that boasts 353 million monthly active users. With over 500 million tweets being uploaded to the site each day, it is no wonder that there are several benefits of Twitter for business. Twitter allows its users to keep up with the latest trends, join conversations and follow their favourite brands. For businesses, Twitter is used to reach wider audiences and promote brand awareness. 

It can be overwhelming to have an active presence on Twitter, especially if you are new to the platform. We have created a list of the benefits of Twitter that can help you to achieve your social media goals.

9 benefits of Twitter for business

1. Reach larger audiences

Twitter is filled with users from across the globe. Thanks to Twitter, there are several users who are likely to come across your page that would have otherwise never heard of your brand. One of the benefits of Twitter is that the site allows open communication, so that there are no restrictions in terms of users interacting with each other. This makes it easier for you to connect with a diverse audience of followers from various locations.

2. Boost your website SEO 

Twitter is beneficial for brands in the sense that tweets can appear on search results pages on Google. Regularly including SEO keywords in your tweets can considerably increase your ranking on search results, so keep this in mind when creating your Twitter posts.

3. Drive traffic to your web pages 

One of the main benefits of Twitter is that it can substantially increase the number of visitors to your web pages. Twitter is known for driving traffic and generating leads for businesses as there is the option to include links to your website on your Twitter profile. This means that each user that comes across your Twitter Page has immediate access to your website. If Twitter is not driving enough traffic to your website, try tweeting at least 10 times a day in order to make your tweets more visible to your target audience. 

4. Create brand personality 

Building a brand personality is one of the key advantages of Twitter. Utilising language and tone in a way that relates to your audience is central to expanding your audience. It is also that your brand has a voice, which makes it easier to attract an audience whose values align with your own. It is also important that you are kept up to speed on the latest trends in order to start conversations that matter to your audience.

5. Network with other brands 

Communication is made simple on Twitter, which is why it is so simple to network with others. One of the key benefits of using Twitter for business is that it is easy to reach out to Twitter influencers and brands within your niche. A simple tweet or hashtag is enough to join conversations and connect with people that interest you and are relevant to your brand.

6. Collect customer feedback 

Gathering customer insight is a walk in the park for businesses that are active on Twitter. Users of this platform are happy to provide brands with their honest opinions about products and services. This enables you to initiate conversation with your target audience in order to learn both the positive and negative opinions that are formed around your products and services. Some brands even have separate Twitter accounts that are dedicated to customer support. This shows customers that they are prioritised and valued. 

7. Increase authority 

One of the benefits of Twitter is that brands are able to increase their authority through constantly posting content and becoming more noticeable on the platform. The more visible your business becomes on Twitter, the more likely it is for your audience to seek information and guidance from your brand.

8. Increase purchases 

Another benefit of Twitter is that it can influence the purchasing decisions of your audience. The more active you are on Twitter, the more likely you are to receive sales that come directly from the platform. This is because many Twitter users utilise the site to look for deals, gift ideas and general shopping. 

9. Promote your blog content 

If you have a blog, you should consider posting your blogs to Twitter. All you need to do is tweet your blog URLs, which can instantly increase traffic to your blog. When promoting your blog content on Twitter, try to captivate your audience by using witty and emotive language. 

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