Weekly Marketing News, 9th April 2021

This week we’ve seen Clubhouse launch tips, TikTok announce six new interactive music effects and video editors for brands, Stella bring back ‘Reassuringly Expensive’ and Dwayne Johnson pay for your side of guac.

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. How to tip your favorite Clubhouse creators

Clubhouse, the social audio app, has introduced its first monetization feature, allowing users to tip the Clubhouse Creators they like. Earlier this week, they announced Clubhouse Payments – a way to tip creators, and help them make money on its app. Clubhouse has made it clear that it will not introduce traditional advertising to its platform, and promises it will keep offering its service for free to users (and doesn’t intend to take a cut on these payments either).

2. Tiktok announces six new interactive music effects for creators

The effects, which offer interactivity, visualisations, animations and more, will roll out over the next few weeks, starting with the launch of Music Visualiser. The other new effects are Music Machine, Delayed Beats, Text Beats, Solid Beats and Mirror Beats. The launch of the new features follow the arrival of several new TikTok competitors from major social networks, including Instagram (Reels), Snapchat (Spotlight) and YouTube (Shorts).

3. TikTok launches new video editor to help brands create more native-looking TikTok clips

TikTok has launched a new video editor tool which is designed to help marketers create more effective, native-looking TikTok video clips for their channels. “TikTok Video Editoris an online smart editor that gives advertisers access to a suite of TikTok-style editing features. It allows you to quickly and accurately produce native-feeling content with TikTok-style elements, including popular music, fonts, colors and more. You can easily add custom subtitles, crop assets, and cut scenes exactly how you want in moments.”

WORK WE LIKE

4. Stella Artois brings back ‘Reassuringly Expensive’ to celebrate pubs reopening

Stella Artois will be celebrating the limited reopening of UK pubs, bars and restaurants this month with a new campaign that builds on a growing nostalgia for the brand, while seeking to support staff in the hospitality sector. The ‘Stella Tips’ campaign is looking to rally support for hospitality staff hit hard by lockdown restrictions during the Covid-19 pandemic by giving a £1 tip for every pint of Stella sold for a month from 12 April, with £500,000 available for the scheme. More than 12,000 hospitality staff are expected to benefit.

5. If you order his tequila at a restaurant, Dwayne ‘The Rock’ Johnson will cover your guac

For his birthday this year, Dwayne “The Rock” Johnson wants everyone to get out and support restaurant owners—and his tequila brand, Teremana so the actor is personally Venmoing fans in an effort to support small businesses. Johnson says he will personally be covering the cost (from his own Venmo account!) of any order of guacamole (up to $10 per person) purchased alongside a Teremana Tequila cocktail.

6. TikTok launches new support resources as part of Sexual Assault Awareness month

TikTok has announced a new set of support resources as part of Sexual Assault Awareness Month, which is an important initiative for the app, given its reach to younger, more socially active audiences. TikTok has partnered with RAINN (Rape, Abuse & Incest National Network) in developing a new collection of educational content, which will be highlighted throughout the month on the Discover page in the app.

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@ Socially Powerful

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