YouTube Video Ideas for 2023

Mar 01, 2022

Social Media Platforms

YouTube Video Ideas for 2023

YouTube’s a great platform as it dominates the market in terms of long-form content. Visitors spend an average of 19 minutes a day on YouTube and it’s the world’s second most visited website. It’s great for personal or professional use, for relaxing or learning—the platform perfect for all!

So, if you’re here, you’re either looking to start a YouTube channel or your well of good YouTube video ideas is drying up for your existing channel. Whatever the reason, your search for YouTube content ideas ends here as we provide you with fresh, exciting, and fun YouTube video ideas to keep that YouTube ball rolling. So, whether you’re a business trying to drum up awareness, or an up and coming influencer looking to break into the space, you’ll find a good set of YouTube ideas to spark your imagination here.

Create a tutorial—share your passion with the rest of us!

First on the list of YouTube video ideas is driven by some insight: 51% of American YouTube users are on the platform to figure out how to do certain things. Everyone’s an expert in something—yep, even you! You should share your passion and knowledge for the information-thirsty audience that already exists on YouTube.

Tutorial content is thriving on the platform, and you should lean into this. Whether it’s showing your audience your favourite makeup look, building something cool or how to use a particular product, the list is endless. There was a stage where you wanted to know how to do that thing, so chances are there’s someone else out there wanting to know too!

A day in the life of—let your audience see behind the curtain 

Next on the list of YouTube content ideas is a ‘day in the life’ video. This is an extraordinarily popular genre on YouTube. People often turn to YouTube as an escape—they need a moment to switch off. One of YouTube audiences’ favourite ways to do this is to escape into the life of someone else for 10 minutes.

This is also a great way of letting your audience see behind the curtain and get to know you and your brand better.

If you’re a full-time YouTuber you can show off how much work goes into the videos you produce or if you do another job, you can let people see behind the scenes on another job. You could even document your weekend— your audience can see what people do for fun in another city!

Make a list video—lean into your niche and rake in the views

The third YouTube video idea for you may be a surprising one! However, list videos tend to perform really well. It also gives you the opportunity to show off your passion and educate your audience.

You should create a top 10 or top 5 ranking of some of your top tips or favourite things in a relevant niche. Whatever the passion point or niche of your channel is, you’ll be able to find something to rank. This gives you the chance to talk about relevant things that you’re passionate about while also killing it on the view counter. You could even rank your top YouTube video ideas!

Review a Book or Movie—top of the list of YouTube ideas for beginners

This is a fun one to round off the list of YouTube video ideas. You can talk to your audience about your favourite book or movie. The book and movie culture on YouTube is strong and by reviewing your favourite piece of pop culture you can insert yourself into this community and these conversations.

When it comes to YouTube video ideas this is one of the easiest because all you need to do is turn your camera on and get talking about your favourite film or book!

If it’s your favourite film or book, someone else will likely enjoy it too and will appreciate what you say about it.


What are good ideas for YouTube videos?

A good starting place for YouTube video ideas is to look into sharing your passions with your audience. Ideas like the ones above: tutorials, day in the life, lists and reviews are all really good places to start.

What are the most popular YouTube topics?

The top three video types in terms of views on YouTube are product review videos, how-to videos and vlogs.

What are good first YouTube video ideas?

Good first YouTube video ideas are ones that tell your audience a bit about who you are and what kind of videos you’re going to create. Examples of these might be a personal story or vlog.

How can I make a video interesting?

People can tell whether you actually care about something by the way you talk about it or share it. The best way to make a video interesting therefore is to make it about something you genuinely care about and are interested in. If you’re making a video about something you’re not passionate about people will see right through it. So start by considering where your passions lie—the video will take care of itself.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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