PROCUREMENT

YouTube Thumbnail Ideas that will Capture Your Audience Attention

Apr 04, 2022

Social Media Platforms

YouTube Thumbnail Ideas that will Capture Your Audience Attention

The YouTube thumbnail feature can be the reason a viewer clicks on your video. It plays an important role in reshaping your channel with new design, context, and techniques. Good YouTube thumbnails will hook your viewers in, while good video intros will keep your viewers watching and make your video stand out from the crowd. Many things can determine a video’s success (like what the best time to post on YouTube is) but a great video maker combined with stunning YouTube thumbnail ideas, is a winning combination.

Use relevant images

Cool YouTube thumbnail design ideas help you to advertise best and it will get you the positive outcomes you are looking for. As previously mentioned, your thumbnail needs to be consistent with the video content. It should give the audience a sense of what they’ll be viewing and preferably make your brand more relatable at first glance. Using relevant and quality pictures will help you achieve that goal.

Use colour contrasting

Keep in mind that you don’t have to use an actual shot from your video as a YouTube thumbnail idea. Sometimes, a custom photo will serve your purposes better. There are also many stock photo sites where you could get a fitting image, but creating a unique visual will always be more effective.

There is a variety of contrast but here we want to consider colour contrast. The idea of colour contrast will be more clear to you with an example. Let’s say, high contrast, which means two colours are different from each other and it can be black and white. That said, low contrast, which means two colours are quite similar to each other and suppose these are red and orange.

Therefore, while choosing colours for thumbnails, try to go with complementary colours. These are opposite of each other on the colour wheel. We suggest choosing these because they can stand against each other and showing their individual identities.

It has also been observed that a thumbnail that includes yellow colour is much better than a thumbnail without it. This colour has more dominating power over others. Apart from this, a bright background is more beneficial over white colour. The most viewed YouTube videos tend to feature these traits.

Font

It is very important to make your audience aware of your brand and content for your YouTube Thumbnail Idea. The best way to keep the audience’s interest alive is by keeping thumbnails consistent with the same font style. Furthermore, use memorable colours and a stronger design.

Don’t go with a standard font, use something unique and impressive. Giving a bold style to a title is a good choice.

Different Screen sizes

On YouTube, the ideal dimensions for a thumbnail are 1280×720. Making your thumbnail that size will ensure it displays correctly and clearly, but that’s not the only consideration.

A thumbnail could appear perfect on your PC or laptop screen. But once you see it on a mobile device or even a TV, you could find the image far less crisp. It might be very tough to design a thumbnail that will work on every display, but you can easily test it out on different devices before you upload.

Also, try to not rely on small details. Make the visual elements large and bright enough—keep in mind that many people will see your thumbnail on their phones and this limits what they can see. While some models have massive screens, they can never compare to the size of a monitor. Detailed thumbnails don’t make for good YouTube thumbnail ideas. 

Be truthful

Clickbait is very effective in getting clicks and views but with a single, crippling flaw: It will only work once.

Avoid misleading YouTube thumbnails ideas at all costs. If you don’t, your brand’s reputation will quickly take a nosedive, which can be very challenging if not impossible to recover from. In fact, click-baiting could lead your brand to a downwards spiral due to specific technical aspects.

It’s a fact that YouTube’s algorithm doesn’t favour videos with high bounce rates. This means that if enough people click on a misleading thumbnail and turn the video off soon enough, those videos will stop appearing in search results.

Always keep your thumbnails consistent with the content. Doing otherwise will undoubtedly damage your campaign and brand.

Honesty in this regard could even prove a great guideline – if your Youtube thumbnail idea isn’t enticing enough, perhaps you should reconsider the overall theme of your video.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

[cta]

 

Popular Blogs

Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse  | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Top Social Marketing Agencies

Author

author image

James Hacking

Writer

Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

latest posts

Social And Influencer Marketing News + Insights

post image

May 23, 2024

Influencer Marketing Agency

InfluenceOptima: The Marketing Tech Stack Increasing E2E Influencer Marketing Efficiency

Read more
post image

May 23, 2024

Influencer Sessions

Influencer Sessions: Get To Know @yasmindan

Read more
post image

May 23, 2024

Marketing News

Perfectly Proud: How to Create Pride Advertising Campaigns That Resonate in 2024

Read more
post image

May 22, 2024

Marketing News

How Far Can Celebrity Endorsements Really Take A Brand?

Read more
post image
post icon

May 22, 2024

Influencer Marketing Agency

Top 20 TikTok Marketing Agencies in the U.S. in 2024

Read more
post image
post icon

May 22, 2024

Influencer Marketing Agency

Top 20 Social Media Marketing Agencies in the U.S. in 2024

Read more
View all blog posts chevron icon

Get in touch

We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.

Work with us chevron icon