Weekly Marketing News, 7th January 2022

Happy New Year! TikTok adds a repost button, Instagram brings back a chronological feed and announces statuses, Sipsmith makes alcohol free cocktails at your door, and Corona puts sunshine in a bottle. 

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok adds a Repost button

TikTok is testing a “Repost” option to users, which allows them to reshare TikToks to their followers. Currently listed in the sharing options alongside Save, Duet, Stitch and a user’s recent connections, selecting Repost amplifies the TikTok by sharing it in the Following and For You feeds of a user’s connections. When a clip is reposted, your followers will be able to see that you have reshared it in the video details, alongside any comments you have added to the clip. (Via TechCrunch)

2. Instagram brings back the chronological feed

Instagram has started testing two new feed settings, including the much-requested chronological option, using a new menu with three options for how Instagram’s feed will display posts. The “Home” setting is a feed Instagram creates based on an algorithm. A new “Favorites” feed will show content from accounts a user chooses. And finally, a “Following” feed will return what many users have been asking for: a chronological stream of posts from accounts you follow. (Via The Verge)

3. Instagram announces statuses

Instagram has announced it will be introducing statuses in the coming weeks. It will be available within the “Bio” section of a user’s profile page, and users can select from pre-written statuses or write their own. The statuses will only be visible to followers who users follow back for 24 hours. (Via Digital Information World)

WORK WE LIKE

4. Sipsmith quenches Dry Jan thirst  

Sipsmith is offering an at-home cocktail service to showcase its non-alcoholic spirit, FreeGlider, throughout January. For the “FreeGlider swancierge service” professional mixologists will be crafting cocktails outside people’s homes or in their kitchens, depending on restrictions and consumer requests. The service is adaptable and can be delivered as a virtual experience as well. (Via Campaign)

5. Get your Vitamin D with Corona’s new beer

Anheuser-Busch InBev is debuting a non-alcoholic version of Corona beer infused with vitamin D. Aiming to tap into the growing moderation movement and add a dose of bottled sunshine to the winter season, the concept for Corona Sunbrew 0.0% has been in the making for two-plus years. (Via AdWeek)

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