Weekly Marketing News 23rd October 2020

Klarna gives gamers the chance to win streamers’ gaming gear, Facebook launches Dating, Twitter changes RTs, Paris Hilton interview, Borat hijacks UK landmarks and will influencers replace retailers?

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

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BRAND DOING COOL THING –

1. Klarna teams up with pro-streamers and celebrity gamers for a one-of-a-kind livestream gaming competition

Playing For Keeps, will give at-home players the opportunity to take on gaming pros SypherPK and Kitty Plays, along with musicians and celeb gamers Snoop Dogg and Lil Yachty and win their gaming gear right out from under them – live on Twitch. Via Klarna.

PLATFORM NEWS –

2. Facebook dating launches in The UK – with a ‘Secret Crush’ option

The service allows users to create a separate dating profile, independent of their main Facebook page or Instagram account. You’ll then be shown potential matches – from friends of friends, or people not in your friend/follower circle. The algorithm won’t suggest your Facebook friends as potential matches – unless you choose to use ‘Secret Crush’. Via Huffington Post.

PLATFORM NEWS –

3. Twitter is temporarily changing how you retweet ahead of the November 3rd US presidential election

To help prevent abuse and the spread of misinformation, when you click or tap the retweet icon, Twitter will pull up the Quote Tweet composer to encourage you to write something about that tweet before you share it. Twitter is hoping that by introducing some friction into the process, users might better consider exactly what they’re retweeting or take the opportunity to add their own perspective. Via The Verge.

PLATFORM NEWS –

4. Instagram to crack down on UK influencers’ ‘hidden advertising’

The Competition and Markets Authority (CMA) investigated the issue of “hidden advertising” and raised concerns that Instagram was not doing enough to tackle the problem. In response, Instagram has committed to a package of measures including prompting users to clearly disclose if a post has been paid for, and putting in place systems to spot posts for which this has not been done. Via The Guardian.

A GOOD READ –

5. Paris Hilton: ‘How I work with brands now

In an exclusive interview, “OG Influencer” Paris Hilton discusses going from reality TV star to creating Paris Hilton Entertainment, an integrated media and product organization with 19 products that have achieved over $4 billion in sales in the last decade. Via AdWeek.

BRAND DOING VERY NICE THING –

6. Borat appears across UK landmarks in Amazon Prime Video stunt

Amazon Prime Video has arranged a host of stunts to ensure everyone knows about the upcoming sequel ‘Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan’. They have highjacked landmarks across the UK by projecting a naked Borat – except for a well-positioned facemask – onto them. Via The Drum.

OP ED –

7. Will influencers replace retailers?

A must-read Vogue article that discusses how fashion brands are moving budgets away from retailers and into influencer partnerships in order to drive traffic to their direct websites, avoid competition and give consumers a more authentic way to shop the looks they desire. Via Vogue.

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