Weekly Marketing News, 18th March 2022

TikTok expands Stories, Instagram confirms NFTs, Twitch creators demand action, the most complained-about tech products are revealed, Camp Nou becomes Spotify Camp Nou and Aston Martin gives the wheel to TikTok creators. 

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. TikTok expands its Stories feature

TikTok has expanded the pilot of its Stories feature. TikTok Stories last for 24 hours and can be viewed by navigating to a user’s profile and clicking their profile picture, but they also appear on the For You Page. Users can see how many people have viewed a story, but not the exact profiles of who. Contrary to Instagram Stories, users can leave a public comment on TikTok stories. To post a story, click the “post” button on the bottom centre navigation bar of the app. Then, you can scroll to a “quick” camera mode, which lets you post a photo or a video to your story. (Via TechCrunch)

2. NFTs are coming to Instagram

Mark Zuckerberg has confirmed that NFTs are “hopefully” coming to Instagram in the next few months. While Zuckerberg did not detail any specifics on how NFTs would be integrated into the platform, he did suggest that it would allow current NFT owners to show off artwork they had purchased and that the full vision for them on Instagram includes the ability to mint new NFTs in the app. (Via PetaPixel)

3. #TwitchDoBetter movement demands action from Twitch

The Black Twitch streamers and supporters behind the #TwitchDoBetter movement are calling for the leading streaming site to take more action when tackling racism on its platform. In an open letter to Twitch’s leaders, the group noted that Twitch only responded to this issue after last year’s #TwitchDoBetter petition gathered close to 20,000 signatures. Will Twitch’s lack of action result in creators moving to other platforms? (Via GamesIndustry)

TECH NEWS

4. What are the most complained about tech products online?

Electronics Hub has revealed the most complained about tech products in each country—and you can expect some of the most popular brands to feature. Apple took up 8 of the 10 spots available for most-complained-about mobile phones, although the number one spot went to the Google Pixel 6. Apple also took 8 spots in the most-complained-about tablets. The worst earbuds went to RealMe, and HP took the top spot for worst laptop. (Via Electronics Hub)

WORK WE LIKE

5. Camp Nou will be rebranded as Spotify Camp Nou 

Camp Nou, one of the most iconic soccer stadiums in the world, is being rebranded as Spotify Camp Nou as part of a sponsorship agreement with Spanish soccer club FC Barcelona that gives Spotify naming rights to the stadium. Spotify’s name will also appear on the jerseys of both the men’s and women’s teams for the next four seasons starting in the 2022/23 season. (Via The Verge)

6. Aston Martin gives control of its brand to TikTok creators

The 109-year-old heritage brand Aston Martin is a British icon, and to stay relevant to “customers of the future”, it is handing over control of its F1 brand story to TikTok creators. Aston Martin hopes to redefine the role of F1 fans by creating a marketing platform built by fans. TikTok will be the primary tool for his creator-led strategy and Aston Martin has already made some big steps in this space, appointing TikTok as its official creator partner for its Aston Martin Aramco Cognizant F1 car launch. (Via The Drum)

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