Weekly Marketing News, 17th June 2022

Twitter builds Communities, TikTok shares promotion responses, Shorts boasts users, Amazon wants clout and Dacia goes virtual.

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Twitter launches Communities 

Twitter has launched a new function called Twitter Communities to (you guessed it) build a sense of community on the platform. The new service allows users to create and join communities that are centred around a specific interest. Each Community allows members to tweet about that Community’s designated subject matter. Posts within a Community don’t generally show up in Twitter’s main feed, but in a designated Community timeline. (Via Digital Trends)

2. How do users respond to TikTok promotions?  

According to data within TikTok’s Path-to-Purchase report, 50% of TikTok users feel ‘joyful, excited, or happy’ about the products they’ve purchased via the app, while TikTok users are significantly more likely to recommend products that they find in their feed. The report also found that TikTok users are 48% more likely to discover new brands or products from celebrities or public figures, 25% more likely to discover them through creators, and 23% more likely to discover them through trending topics or hashtags than on other platforms. (Via Social Media Today)

3. YouTube Shorts boasts 1.5 billion monthly users 

YouTube announced its TikTok-rival service YouTube Shorts is now being watched by over 1.5 billion logged-in users every month, less than two years after its launch. By comparison, TikTok announced 1 billion monthly users in September 2021. YouTube also promoted Shorts’ ability to drive viewers to creators’ long-form video channels, referring to the trend as “the rise of the multiformat creator.” (Via TechCrunch)

WORK WE LIKE

4. Amazon leverages influencers for clout 

Amazon recently hosted more than a dozen Instagram, TikTok and YouTube stars at a glitzy Mexico resort. Attendees could stroll through a curated pop-up shop of “internet famous” items for sale on Amazon, visit the “Kindle Beach Oasis” and hang out at a Prime Video movie night. The company is trying to entice social media creators to join its influencer program, which launched in 2017. (Via CNBC)

5. Dacia’s drives EV sales in Rocket League

The Dacia Spring Electric Challenge Map was created in Rocket League to mark the anniversary of Dacia’s electric vehicle, the Spring. Dacia wanted players to change their in-game vehicles to electric cars and participate in tournaments. The team created a training map, while highlighting the Dacia brand’s ethos surrounding its electric vehicle range. (Via The Drum)

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