Weekly Marketing News, 11th March 2022

Instagram updates creator tags, TikTok launches music distribution platform and gains on YouTube, NBCU and Anzu create in-game ads, the tech that gifted the drumming gorilla, Snoop joins the FaZe Clan and are Balenciaga and Apple working together?

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. Instagram launches updated creator tags

Instagram has launched a new tag type which will enable creators to tag collaborators and influences within their images, based on their contribution, as opposed to a basic username or product, with their self-designated profile category displayed within the tag itself. (Via SocialMediaToday)

2, TikTok launches music distribution platform

TikTok is launching its own music marketing and distribution platform, SoundOn, to help more artists get their music heard. The new platform allows artists to upload their music directly to TikTok and to parent company ByteDance’s own music streaming service Resso, in addition to global streaming platforms including Apple Music, Spotify, Pandora, Deezer and Tencent’s Joox. (Via TechCrunch)

3. TikTok adoption is gaining on YouTube

YouTube has been the undisputed top dog in the online video industry for a decade and a half, but TikTok is cultivating an astonishing user base of its own. According to new data from eMarketer, TikTok’s market share is advancing at a faster rate than YouTube among Gen Z consumers. (Via TubeFilter)

ADVERTISING NEWS

4. NBCU partners with Anzu to add in-game ads

In-game ads are a relatively untapped revenue source; while gamers play, brands can insert ads native to their experience. In-game ad tech company Anzu and NBCUniversal have collaborated to build the infrastructure needed to offer in-game ads using programmatic tech by solidifying the connection between brand on the demand side and game developers on the sell side. (Via AdExchanger)

5. The tech predicting if an ad will work

We all know the Cadbury ad with the drumming gorilla. Shockingly, this ad nearly never saw the light of day until it was analysed by a London-based high-tech, ad-testing company called System1. Its online-based system didn’t ask participants whether they like a particular advertisement, but asked at least 150 people to view the ad and record their emotional responses to it—the drumming gorilla got an extremely positive score. (Via BBC) 

WORK WE LIKE

6. Is Balenciaga collabing with Apple? 

Following Balenciaga’s FW22 Show invitations were engraved on the back of old iPhones, the question of whether the fashion and tech house are collaborating has been floating around. While the two haven’t officially announced a collaboration, it definitely looks that way, especially to fans of both powerhouse brands. Following the iPhone invites, the FW22 collection unveiled an almost-Apple hoodie, with an untouched apple motif and “Be Different”—a clear flip to Apple’s nipped fruit and “Think different” slogan. Coincidence? We think not. (Via HighSnobiety)

7. Snoop Dogg joins FaZe Clan

Rapper and entrepreneur Snoop Dogg will join North American esports organisation FaZe Clan as a board member when the company goes public in the US later this year. Before this, Snoop will join as a content creator and a member of the FaZe clan talent network. The rapper will co-create content, participate in business initiatives and launch merchandise with FaZe Clan for the foreseeable future. Alongside joining the organisation’s Board of Directors, Snoop Dogg will work with FaZe Clan on a community outreach programme centred on activities that support youth. (Via Esports Insider) 

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