Weekly Marketing News, 11th February 2022

YouTube launches NFTs, TikTok made me buy it on Amazon, social media takes up 70% of mobile usage, NFL and FaZe Clan team up again, and Adidas offers 43 new styles of support. 

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Each week, Socially Powerful get together and share industry news and what is inspiring us from The World of Social Media, Advertising, Influencer Marketing, Gaming and more…

PLATFORM NEWS

1. YouTube launches NFTs

YouTube is launching new creator tools to expand monetization, including allowing creators to sell content as NFTs so fans can “own” videos. The new monetization method is being introduced to help creators build deeper relationships with their fans, and allow new collaborations in ways that weren’t possible before. (Via NBC News)

2. TikTok drives Amazon beauty sales

For anyone who spends time following top TikTok beauty trends, browsing Amazon’s best seller list will look familiar. The strength of the TikTok-Amazon beauty pipeline is now supported by a new report from Similarweb tracking product sales. Results show that beauty products that went viral on TikTok earned an average of 85.3% month-on-month sales growth on Amazon, surpassing the averages for their respective categories. (Via Glossy)

3. Social media takes up 70% of mobile usage

Mobile and social media go hand-in-hand—a statement supported by App Annie’s 2022 “State of Mobile” report. The report showed that around 70% of the total time that people spent on their phones had something or the other to do with social media, and much of this growth has been driven by TikTok which has seen an exponential increase in its popularity over the past three to four years for the most part. (Via Digital Information World)

INFLUENCER NEWS 

4. FaZe Clan announces NFL collaboration ahead of Super Bowl

The two companies will host a series of content activations, such as a flag-football game between FaZe Clan members and NFL talent. Additionally, FaZe Clan and the NFL will create co-branded content. The NFL and FAZe Clan first partnered together in 2019, and hope their ongoing relationship will include first-ever activations and initiatives throughout the 2022-2023 season aimed at engaging our casual Gen Z fans. (Via Esports Insider) 

WORK WE LIKE

5. Adidas: Support is Everything

 

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A post shared by adidas Women (@adidaswomen)

Adidas has launched an inclusive sports bra line designed by an all-woman team. And as part of the campaign, the brand tweeted 25 different pairs of breasts in a variety of shapes and sizes instead of sharing photos of the newly engineered sports bras. The line is intended to better reflect people’s different shapes, styles, and preferences and consists of 43 new styles and is available in a more inclusive size range. (Via Glamour) 

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