Weekly Marketing News, 10th February 2023
Feb 13, 2023
Marketing News
What’s this?
Viewers get de-influenced, Instagram expands gifting, TikTok is stealing your data, creators take over the Super Bowl, and you can’t have your Muff and drink it.
PLATFORM NEWS
1. TikTok creators de-influence audiences
After years of influencing purchasing behaviour, TikTok creators are now telling you what not to buy. Dubbed “deinfluencing”, the hashtag on TikTok has over 127.8M views, and primarily consists of videos regarding beauty and skincare products. (Via Glossy)
2. Instagram expands access to Reels gifting
Instagram is expanding access to its Reels monetisation feature, Gifts. The feature allows fans to give creators monetary support with a virtual gift. The gifts are purchased in the Instagram app using the virtual currency Stars and can cost anywhere from just 10 stars to several hundred stars. (Via TechCrunch)
3. Delete TikTok or have your data exposed!!
Alicia Kearns, a Conservative MP, urges Brits to delete TikTok or risk their personal data being exposed in ‘hostile’ threats. She claims TikTok is the “ultimate data source” for those with bad intentions, and Britons shouldn’t be so naive and blase about having the app on their phones. (Via Sky News)
4. Creators are coming for Super Bowl advertising
In the US, brands aren’t afraid to splurge on Super Bowl ads. While many fork out the cash for celebrity appearances—we’re talking Elton John, and Serena Williams—this year, many brands have decided to buy into the creator economy to get users engaged. (Via AdWeek)
Work We (Don’t) Like
5. Laura Whitmore’s Muff Liquor advert gets banned
TikTok and Instagram posts by Laura Whitmore have been banned by the Advertising Standards Authority (ASA) following complaints they ‘targeted minors and encouraged irresponsible drinking’. The posts for The Muff Liquor Company, a gin and vodka brand, were not clearly marked as adverts and implied that alcohol can increase confidence. (Via Daily Mail)
Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.
If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.
@ Socially Powerful
[cta]
Popular Blogs
Most Popular Instagram Hashtags | Tiktok Hashtags | Instagram Monetization | Facebook Banner Size | Snapchat Influencers | Most Subscribed Youtubers | Best Time to Post on Youtube | UK Twitch Streamers | Female Twitch Streamers | Popular Tiktok Songs | Male Tiktok Influencers | Lgbtq Tiktok Influencers | The Rise and Fall of Clubhouse | Influencer Marketing on Clubhouse | LiketoKnowit | Pretty Little Thing Instagram| Top Social Marketing Agencies
Social And Influencer Marketing News + Insights
Get in touch
We'll show you how to start powerful conversation, drive social engagement, build your brand, hit sales targets or meet other goals you have, wherever you are in the world.
Work with us