Snapchat in 2024: Key Snapchat Statistics

So you’re thinking “wait, Snapchat? That’s still a thing?.” Absolutely! Even more so than you think. 

We know we’ve all become corporate warriors mastering excel spreadsheets, but these statistics will make you rethink your Snapchat strategy. This is mostly due to incredible features like Snap Maps, Story Explorer, AR filters and more. “But the number of users has declined” you say – then why are top influencers like Aitch, Chunkz and Yung Filly running campaigns there for big brands? 

Read on to find out why.

THE TOP SNAPCHAT STATISTICS YOU NEED TO KNOW IN 2024

8 out of 10 Generation Z individuals define beauty as “being yourself.”

This relates heavily to Snapchat users  as opposed to other platforms like Instagram, which is seen to promote an idealised version of one’s life. Snapchat is ultimately seen as more authentic and grounded in reality, offering a more realistic approach to “being yourself”. 

Snapchat’s biggest age group is 15-25 which makes up 48% of users

Arguably the most impressionable age group and easiest to sell to, which is why these Snapchat statistics play a huge role. This age group dominates the space on most major platforms, and to put it simply – that’s 198,720,000 users!

CEO Evan Spiegel announced a projected 475 million active users in 2024

These Snapchat statistics are not to play with. We’re currently at 414 million users, and by the end of the year to reach those figures would mean huge, exponential growth. By utilising Snap Maps, Hotspots, Stories and subscriptions, Snapchat can really leverage its success. 

Snapchat is the top app for travellers and commuters

This is because of the ease of taking photos. It’s quick, “snappy” and efficient. You can talk in text or photos, and Snapchat statistics will show you that most users prefer the latter when on-the-go.

There’s been 101 new features since it launched in 2011

No, not Dalmatians (unfortunately). Geofilters, Snapcodes, Group Video Call, you name it, Snap’s done it. Snapchat stats suggest users are loving these new features, with the number of users steadily increasing and these features rising in popularity. 

Top creators on Spotlight get paid over $1M daily

That’s right. For the top users who create high-performing content, their payouts are paying out! Singers, entertainers, comedians, whoever is top-of-mind is earning top dollar. Career change? 

Snapchat has 414 million active daily users

As of Q4 2023, this is the figure and has probably increased since. Snapchat statistics show 50 million users in 2014, which is a rise of 364 million users in 10 years which is insane! 

It’s the 10th most popular social media platform worldwide  

That may not sound like much but with thousands of other apps competing for top spots and outranking Pinterest and Twitter, there’s a lot to say here for Snapchat’s continued success. 

Snapchat user stats show an average of 5+ billion snaps are created daily

That’s a heck of a lot of snaps. But then again, it’s not surprising considering Snapchat statistics show that this is a go-to photo sharing app.

According to Statista, it’s an even split amongst users on the app

49% of users of the app are females while 50% are male. Snapchat statistics show a 21% decline after the platform boasted a 70% female user rate in 2022. 

You’d think it’s the US, but India actually has the largest audience! 

That’s right, 200.9 million users. That’s around 25x the population of London on one app.Snapchat statistics then show the US in second with 109 million, Pakistan with 30.2 million, France with 27.3 million and UK rounding off the top 5 with 23.6 million. 

Snapchat downloads were over double in May 2019

Snapchat statistics saw 41.5 million downloads in May 2019, which, compared to the previous month’s 16.8 million, is a massive leap! This is largely due to the release of Lenses (basically filters) which meant women could look like WillNE and men could look like Barbie dolls – what a year.

Every day, 250 million users are using Augmented Reality

So we all want to explore other universes? Interesting. It’s one of the main features of Snapchat and the Lenses allow users to express themselves freely. It’s a 250 million no-invite-needed party. 

64% of Ads are played with sound 

“Marketing gurus” will tell you not to “overly sell” your product but let’s sideline that. Snapchat statistics say that if you want your sound to be played, it’ll most likely be played. But we’re inclusive in this house, so captions on please. Pretty please. 

Gen Z have the most impressive memory recall from Snap Ads

55% of Gen Z viewers only need 0-2 seconds to recall an ad. Pretty impressive. And our parents tell us staring at a screen will damage our brains. Yeah, maybe, but did we just remember a 2-4-1 offer limited to tonight only from Papa Johns? Too right we did. 

Speaking of buying, Snapchat users hold $4.4 trillion in Global Spending Power

In other (easier) words, it means Snapchat users combined are ready to make up to $4.4 trillion worth of purchases in-app. Snapchat statistics show this is the best time to do it if you’re looking to start a business or expand an existing one. 

There’s 300m+ Snappers using Snap Maps every month

Kinda creepy but also cute, it’s all perspective. In terms of locality marketing and discoverability, it’s incredible, especially with new 3D features.

Snapchat made $4.8 billion in revenue in 2023

Compared to $400 million in 2016, that’s a serious bit of dough. Through Snapchat+, creator subscriptions and more, Snapchat is doing crazy numbers. Lend us a tenner Snap? 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

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@ Socially Powerful

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