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Mobile World Congress 2022 Roundup

Mar 09, 2022

Marketing News

Mobile World Congress 2022 Roundup

Mobile World Congress (MWC) is the biggest mobile event of the year. It sees some of the biggest tech names launch the year’s top smartphones, smartwatches and tablets, as well as seeing the emergence of the hottest new trends in mobile. 

Outside of the consumer sphere, it also draws in many of the industry heavyweights to talk about the future of mobile, including 5G, mobile hardware, VR and other associated tech. 

The mobile show took place in Barcelona last week—the first time a major tech show has been held in Europe since before you-know-what. We’ve rounded up the biggest releases and trends within tech you need to be aware of. 

Tech releases for 2022

Holoride

Holoride showed off its in-car VR entertainment platform which aims to reduce motion sickness, while providing immersive entertainment. The platform aims to be brand agnostic, but the demo was on the HTC Vive Flow headset.

holride

The platform will merge XR content with real-time motion, location and navigational data from the car and environment to create hyper-immersive experiences. With Holoride’s advanced cinema mode, users can enjoy 2D content on a virtual, motion-synchronised cinema screen. 

Lenovo

Lenovo, although not physically present at MWC this year, hosted a virtual event where it announced a brand new ThinkPad powered by an Arm-based chip. The new laptop offers a huge 28-hour battery life, courtesy of a few clever optimizations at the System on Chip level, and also benefits from 5G mmWave connectivity for rapid speeds when working on the move.

lenovo

Oppo 

Oppo announced the development of a new 5G hub—something incredibly useful for those living in areas where there is poor internet connectivity. The 5G CPE T2 is a small hub that can be used on the go to connect multiple devices to fast internet. As long as you have a single SIM card ready to get you 5G from whatever carrier is offering it, the OPPO 5G CPE T2 can take that 5G signal and use it to power what amounts to a small, mobile Wi-Fi router.

Supporting up to 256 devices, the 5G CPE T2 is also Wi-Fi 6-ready. 

oppo flash charger

Oppo also announced the release of a flash charge wall charger that can fully charge a smartphone in only 15 minutes. The new 150W SUPERVOOC charger for smartphones that, when used with a USB Type-C cable, can charge a smartphone with a 4,500 mAh battery to full in 15 minutes. Within the new charger, Oppo has used two charging pumps that can halve voltage to ensure speedy charging without the risk of overheating the charger or battery, preventing a fire risk. 

Tech trends for 2022

XR is reality 

At MWC 2022, one thing was absolutely certain: Extended Reality (XR) is no longer a thing of the future, it’s a thing of the NOW. The XR market is expected to generate $1.5 trillion in GDP by 2030, which is roughly equivalent to the current 5G market. 

As XR gadgets and gizmos become cheaper and more accessible to the masses, we will begin to see more brands consider the XR user experience. As we see smart glasses evolve, enhanced eye and hand tracking and improved audio functionality, it can be expected to see more brands adopt XR to engage with consumers and offer unique experiences. 

Metaverse 

It’s impossible to talk about tech trends without talking about the elephant in the room: the metaverse. As more companies develop their XR tech and metaverse platforms or hosting technology, the metaverse will become a go-to location to engage with audiences and customers. 

In addition, as 5G becomes readily available through mobile phones or 5G hubs, the ease of adapting to a metaverse environment will increase. Although the final metaverse will not arrive in 2022, we will see significant headway towards it. 

5G connections soar 

The GSMA has reported that 5G connections will surpass 1 billion by 2022, and 2 billion by 2025. This means that by the end of 2025, 5G will represent one in five of total mobile connections and around 40% of people will live in an area that has access to 5G. 

With this access, it has been suggested that mobile marketing will be put in the spotlight. From a marketing perspective, this opportunity can be used in various ways including: 

  1. Emphasis on social commerce
  2. Contactless payments for online and offline shopping 
  3. Driving in-store conversions with geotargeting
  4. Fast customer service—automated and human 
  5. AR experiences 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

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James Hacking

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Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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