Instagram Marketing Tips to Improve your Strategy

If you are a brand looking to sell your product/service, there is a reasonable likelihood that many of your potential customers spend a lot of their time on Instagram. Among the top most used social media platforms in the world, Instagram boasts a whopping 2 billion monthly active users and so it is highly unlikely that you will be casting a net just for no return. 

We won’t beat around the bush, Instagram marketing is hard. With the platform constantly changing its algorithm, and the adjustments rarely being to a marketer’s and brand’s benefit, it is difficult to keep up. 

In this blog we will provide you with the best Instagram marketing tips that will transform your approach to marketing on Instagram and help you navigate this rapidly changing landscape. 

Tip #1: Change your account to a business account

We are aware that this Instagram marketing tip is stating the obvious, but you will be surprised at how something as simple as this is often overlooked. 

To anyone who is looking to become a “serious Instagrammer”, switching your account from personal to business is crucial; particularly because Instagram tends to limit their serious management tools to business profiles only. Insights that were found when looking at the benefits of an Instagram business account are as follows:

– Access to Instagram insights

– Ability to add a Contact button

– Your industry will show on your profile

– Able to advertise on Instagram and make Promoted posts

– Ability to add links to Instagram stories

The first and last points are the most beneficial when it comes to being successful on Instagram. 

Tip #2: Use a link in bio tool

The link in bio tool is arguably one of the most beneficial Instagram marketing tips when it comes to driving traffic and the best part is that it’s available to everyone! Your link in bio should be the call to action you most want your customers to undertake. 

Here are some ideas:

– Add a link to your best product. 

– Make a promotion for a new product or big sale and use the link in your bio as a way for people to get involved. 

– Let your followers know who you are. You can set the link to your about page and bring them closer to you.

– Invite people to watch your video, listen to your podcast or read your blog.

Incorporating this Instagram marketing tip into your strategy has fast become an unspoken rule among marketers. 

Tip #3: Optimise your profile for search

As far as Instagram marketing tips go, something as simple as how you present yourself online can still have a huge impact. Ask yourself, “what are people going to type into the search bar to find the things I’m marketing?” and then adjust your profile’s handle and display name accordingly. 

Instagram expert Elise Darma says, “for your name field, think about what your niche is, what field you’re in, who you target, what solution you offer etc.”. Changing your name field to something relevant to your brand or business will increase your chances of appearing in the top results should anyone search for your keywords.

Tip #4: Create Instagram Stories

Another underestimated Instagram marketing tip. Instagram stories allow a brand to tell its story using a combination of pictures and videos. Here are some benefits of using them:

– They feature at the top of the users feed. This way they are always visible and do not get lost by the algorithm.

– They disappear after 24 hours, so you don’t have to worry about outdated information showing up.

– They allow you to use a clickable link. 

– Even though they disappear after 24hrs, they are archived for future use.

30% of users watch stories without sound, so if you utilise Instagram stories, consider enabling closed captions. Enabling subtitles will ensure that you don’t miss out on a huge group of potential customers and ensures that you are catering to those with hearing difficulties. 

Simply create a story, click on the sticker icon on the right and select ‘captions’ and Instagram will do the rest. It’s never been easier! 

Tip #5: Partner with influencers for greater reach

There are a whole host of Instagram influencer marketing tips out there so we will keep this one brief. 

Today, the terms influencer and Instagram go hand in hand. Influencers can help brands in a myriad of ways, depending on the aims of the campaign. For example, they can carry out product reviews for their followers – perhaps in an Instagram live or on the brand’s page itself during a takeover. 

97% of brands out there utilise influencer marketing in some way, shape or form and so we strongly advise incorporating this Instagram marketing tip into your strategy sooner rather than later. 

Tip #6: Use content from your community

Having a small team and tight budget can sometimes make it harder to be consistently filling your feed with creative content. The good news is that you have a community of followers who are already organically sharing your content that you can pull from. 

As one of the more creative Instagram marketing tips, user-generated-content (UGC) has increased in popularity phenomenally over the past couple of years and is a fun way to get followers involved and feeling like their loyalty to your brand is worthwhile. 

Creating a suitable, custom hashtag for your followers to upload relevant content onto will allow you to regram content more frequently to your target audience; with their consent of course!

 

View this post on Instagram

 

A post shared by Glisten Cosmetics™ (@glisten_cosmetics)

Tip #7: Keep up to date with the latest Instagram news and trends

The final Instagram marketing tip we want to share with you is perhaps the most important of them all. Keeping up to date with Instagram’s rapidly growing and changing landscape is vital to ensuring constant marketing success. 

Here’s how to keep up with the latest Instagram marketing trends:

– Follow Instagram’s blog for all Instagram marketing trends, tips and updates.

– Follow the @instagramforbusiness account

– The PLANOLY blog creates bite-size Instagram carousels that are packed full of helpful and easy to understand information. 

FAQs

What is the best strategy for instagram marketing?

This entirely depends on the brand and the aims of the campaign, however there are steps that everyone can take to increase their chances of success:

Create a link in bio

Optimise your profile for search

Create Instagram stories

Partner with influencers

Use content from your community

How do you boost influencer content on Instagram?

This can be done by either:

Using the in-app ‘Branded Content Ads’ tool

Reposting content

Leaving it in the influencer’s hands

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

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