The Key to Influencer Marketing on Instagram

Influencer marketing on Instagram has become a go-to social media marketing strategy. Influencer marketing is a fantastic way to get your brand and products known, but what is the importance of influencer marketing on Instagram you may ask? 

With consumer habits continually shifting to favour digital, influencer marketing has never been more important. Consumers have a strong preference for ecommerce (and a growing one for social commerce), meaning having an Instagram influencer marketing strategy will allow you to tap into the digital sphere and reach a wide range of consumers. With a strong influencer marketing strategy, influencers can work online to promote your brand and its products, meaning it’s vital that brands seek help from an influencer marketing agency, helping brands create and execute an influencer marketing campaign. 

Influencer Marketing on Instagram

Every single day there are new marketing strategies and tactics popping up! They range from blogging, to Facebook Ads, Twitter and so on. However, influencers advertising on Instagram is one strategy you should definitely be exploring. 

How do influencers use Instagram? Well, their posts will be trending, new, engaging and consistent to their passion point/what works on their account. This will continue to entice their followers to look into what they have showcased—whether that is a piece of clothing, a sale, a new tech product and so on. 

Popular influencers often have these things in common: they’re honest and authentic, they share our values, and, ultimately, they have our best interests at heart. 

Considering the sheer volume of sponsored Instagram influencer marketing content nowadays, it’s important you find your niche and get creative in order to stand out from your competition. Social media users are wary of branded content and don’t want to feel like they’re being marketed to—this is why Instagram influencer marketing is a winner. Using the right influencer, your promotional content won’t come across as forceful or pushy; it’ll just seem like a genuine recommendation. 

Instagram Marketing Campaign 

Instagram influencer marketing can be highly effective, but it needs to be done correctly and with great amounts of consideration. Working with an influencer marketing agency can ensure your Instagram influencer marketing strategy is seamless from start to finish. 

An influencer marketing agency is an agency which specialises in creating campaigns that will be carried out by influencers. No campaign will ever be the same as there are different types of influencer marketing—some campaigns are executed on a micro scale, some are gifted, whilst others can be global and result in heaps of user-generated content. Offering different influencer marketing services, an influencer marketing agency taps into a variety of influencer marketing trends!

Using influencer marketing is a great way to tap into different consumer passion points—you don’t just have to stick to the niche interests of your industry. The most important influencer marketing best practice is selecting an influencer that aligns with your brand and with an audience that are likely to purchase your products/relate to your products. 

As well as the benefit of a high conversion rate when using influencer marketing for specific campaigns, influencer marketing also helps to improve credibility and trust. Having strong partnerships with influencers enables audiences to trust your products, as they trust the influencer’s opinion. Having relevant influencers strengthens brand reputation and supports credibility. 

Another benefit of Instagram influencer advertising is that brands have the ability to revamp their content strategy, producing relevant content that engages their audience in a new way. Influencer marketing enables interesting and varied content. By producing specific content for followers, this can result in user generated content, which is content produced by your followers and a growing trend that all brands should be taking advantage of. User generated content is the reason that 31% of marketers engage in influencer marketing, with UGC increasing over time and brands using the content as more engaging testimonials. 

Instagram Influencer Platform

Now the big question is: why Instagram? Why not Facebook, Twitter, YouTube, or any of the other social media platforms? Aren’t they just as effective for influencer marketing? The truth is that, although these other platforms can be useful for influencer marketing campaigns, none quite compare to Instagram.

With 1.3B million monthly active users, Instagram is a fantastic platform for marketers and businesses to reach their target audience. Although statistics in July 2021 show that this social platform isn’t as large as Facebook’s, it is much more engaged, making it a more effective way for brands to get their message seen and heard. We analysed 1,000,000+ influencer profiles across leading influencer marketing platforms and found that Instagram has the highest interaction rate compared to other social media platforms.

FAQs

How much is influencer marketing worth on Instagram?

The global influencer marketing industry in 2021 was worth a record 13.8 billion USD. 

How do influencers use Instagram?

How do influencers use Instagram? Well, their posts will be trending, new, engaging and consistent to their passion point/what works on their account. This will continue to entice their followers to look into what they have showcased—whether that is a piece of clothing, a sale, a new tech product and so on. 

Why is Instagram good for influencer marketing?

Instagram is an ideal platform for influencer marketing because it not only offers a variety of content formats to keep audiences engaged (static posts, Reels, Lives and Stories etc), but offers easy and simple communication methods between influencers and audiences. 

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful

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