What Is Talent Management And How To Develop Your Own Strategy

Aug 19, 2021

Social Media Marketing News

What Is Talent Management And How To Develop Your Own Strategy

Influencer marketing is now one of the biggest and most innovative ways to promote your brand. While working with influencers is super effective and can have great results, it is time consuming and requires plenty of resources. That’s where a talent management strategy can come in handy.

When working with influencers and creators, your talent management strategy should involve a whole host of steps to ensure you hit the mark and execute a successful campaign. Most importantly, it involves pairing talent and brands together effectively in ways that will help them both grow and achieve their long term goals.

Read on to find out the essential talent management practices to ensure effective talent management and build your own talent management strategy.


1. Foster a collaborative work environment

talent management collaborations

An important component of a talent management strategy is to remember that working with influencers should be treated as a partnership and we believe the best campaigns stem from collaboration. 

To foster this kind of environment it is important that, while providing guidance, creators feel comfortable enough to share their thoughts and opinions towards creating authentic content.

2. Provide a content brief but allow for creative freedom

To ensure expectations are clear, an important step within your talent management strategy is to create a full content brief to share with the influencer. This can include the below information:

  • Product name and details
  • Background and goals
  • Brand guidelines
  • Deliverables and platform
  • Usage
  • Content size/aspect ratio
  • Deadlines
  • Number of revisions
  • @mentions and #hashtags to include
  • Dos and don’ts, such as avoiding logos and using licensed music without permission

We recommend ensuring that within the brief, you provide guidance and direction without telling the influencer exactly what to do to ensure authenticity throughout the content. The brief should ensure the influencer hits all the required points while also being true to the influencer’s natural style and resonates with their audience.

3. Use an approval process

As you will not be dictating what the influencer does, it is important to set up an approval process to ensure that the influencer is publishing approved content. 

As part of your talent management strategy and content brief, a clear approval process should be put in place in order to set expectations.

Among many things, this will ensure the content is on-brief and on-brand, conveys the correct message, is of high quality and is cohesive.

4. Detailed influencer contracts

talent management contracts

Another essential part of your talent management strategy should be ensuring that influencer contracts are detailed and thorough. Before any content exchanges hands, you will need to spell out content ownership rights and the scope of work. The contract should also detail the approval process.

One of the most important things to consider throughout your talent management strategy, is the issue of who owns the content once it has been published as influencers can often give rights to the brand to use the content in either an organic or paid capacity for a period of time.

5. Consider a long term partnership

To ensure your resources are used efficiently and to optimise your talent management strategy as much as possible, it is important to consider a long term outreach policy as the best results are born from consistency and building relationships.

By utilising a team of regular influencers, not only do you build great relationships and trust, but brands can get consistent promotion and a boost of authenticity and the influencers have a steady stream of work. For this reason, long term partnerships are a win win for both sides!


What is a talent management strategy based on? 

A talent management strategy is based on the right influencers for your brand and building trust and positive long term relationships.

Why is a talent management strategy important? 

A talent management strategy is important because it can help you promote your brand and services effectively, conveying the right message through accurate talent sourcing.

What are some talent management strategies?

Some talent management strategies include effective planning, goal aligning with all parties involved, ensuring detailed contracts and thorough briefing to ensure everyone has clear expectations.

Our Influencer marketing agency and Social agency are located worldwide, with our agency network based in the USA, UK, UAE and China.

If you want to receive our industry insights, visit our Influencer Marketing & Social Media blog.

@ Socially Powerful



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James Hacking


Socially Powerful, founded in 2017, stood as pioneers of the influencer marketing industry. Today we are a global social marketing agency and technology company.

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