Industry Trends

`

Trends.  For marketers, the word is used so often it often shows up in our dreams.  It is hailed as the key to solving any issue that arises. Not enough engagement? Stay on trend. Bl […]

`

For an app that has received expeditious growth since its launch in 2016, we never thought we’d learn of its lack thereof in the final quarter of 2023. More shockingly, its complete reverse in the US, leading to a general decline in […]

`

Luxury used to pride itself on being unattainable. New luxury advertising strategy is trying to shift away from this as fast as possible. So, what changed? Media like Gossip Girl and The Devil Wears Prada made their millions o […]

`

Never has diversity and inclusion been so essential to consumers.  Year by year, consumers continue to demand diversity, equity, and authenticity from the brands they interact with. A key part of this is diverse influencers. […]

`

Back in 2017, you were hard pressed to find a beauty influencer who wasn’t obsessed with MAC Cosmetics.  Yet now, we are in the midst of a major MAC Cosmetics fail.  Introduced to the beauty scene in 1984, MAC initially be […]

`

Blueberry milk nails. Latte makeup. Coastal grand daughter. These are just some of the crazily niche, incredibly popular aesthetics that have appeared on TikTok.  Known for its high speed trend cycle and peculiarly niche comm […]

`

Aria has been named one of PMW's Top Adtech tools. Read on to find how our AI-powered influencer discovery software is shaking up the space. […]

`

Aria, Socially Powerful's free AI-powered influencer discovery software is set to change the influencer marketing industry as we know it. […]