Industry Trends

`

Never has diversity and inclusion been so essential to consumers.  Year by year, consumers continue to demand diversity, equity, and authenticity from the brands they interact with. A key part of this is diverse influencers. […]

`

Back in 2017, you were hard pressed to find a beauty influencer who wasn’t obsessed with MAC Cosmetics.  Yet now, we are in the midst of a major MAC Cosmetics fail.  Introduced to the beauty scene in 1984, MAC initially be […]

`

Blueberry milk nails. Latte makeup. Coastal grand daughter. These are just some of the crazily niche, incredibly popular aesthetics that have appeared on TikTok.  Known for its high speed trend cycle and peculiarly niche comm […]

`

Aria has been named one of PMW's Top Adtech tools. Read on to find how our AI-powered influencer discovery software is shaking up the space. […]

`

Aria, Socially Powerful's free AI-powered influencer discovery software is set to change the influencer marketing industry as we know it. […]

`

Love it or hate it, Valentine’s Day offers couples a prime opportunity to captivate audiences and foster engagement on TikTok. With its diverse user base and penchant for trending content, TikTok provides couples with a dyna […]

`

In the major update no one saw coming, we now have celebrities and brands on BeReal.  The popular social media platform announced last week that it will now be allowing both celebrities and […]

`

Thanks to TikTok, renewed interests in forgotten hobbies are finally being surfaced. From crochet and cameras, to bullet journals and baking, the likelihood is that you’ve stumbled across a TikTok video in recent months that’s sent a blast from the past and reigni […]