Industry Trends

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At this point, it’s impossible to deny the massive impact TikTok has had on the world today. As the most downloaded app of the past three years, with a user base of over 1 billion—expected to reach 1.8 billion by the end of 2022—and the most addictive algorithm […]

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YouTube gifts channel subscriptions, Instagram fake accounts, metaverse advertising, Burger Glitches and a Mexican Pizza musical.  What is this? Each week, Socially Powerful get together and share industry news […]

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The metaverse is currently every marketer’s favourite toy. Brands left, right and centre are creating experiences or NFTs in hopes of targeting a younger, digital audience. The metaverse offers brands unlimited creative opportunities to engage and interact with new […]

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A few years ago, researchers were desperately trying to figure out how they should market to millennials. Now, the spotlight has shifted to the first generation of truly digital natives: Generation Z.  Gen Zs have grown up wi […]

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In case you missed it, Twitter and Elon Musk have been in cahoots. While the relationship between the two can be described as tumultuous at best, it has just taken a relatively sour turn. If you’ve had trouble keeping up with the events (with daily developments, weâ […]

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TikTok has become a hub for all sorts of communities, interests and niches. Arguably, the community that dominates TikTok is foodies.  At the beginning of the pandemic, TikTok became a go-to destination for not only entertain […]

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A great gaming campaign will stick with players and gaming fans for years. Some of the best gaming campaigns engage the gaming community on a personal level, making them laugh, pulling their heart strings and always keeping things interesting.  […]

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Twitch has become a powerful platform for community building, for both brands and creators. Twitch is the world’s leading interactive live streaming platform. While it began as a platform for gamers to livestream their favourite latest releases or cult classic games […]