Industry Trends

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A new month means new platform updates. What are the key social media updates you need to be aware of? TikTok Updates TikTok tests “Nearby” content feed TikTok recently confirmed i […]

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Instagram has introduced a new Paid Partnership Label and publishing feature. What is it, and how does it work?  The Paid Partnership Label is exactly what it sounds like—a label informing your followers the published conte […]

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Influencer marketing is not a new idea. In fact, if we trace its origins back, we will find ourselves […]

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Unless you’ve been living under a rock, you will have heard of the new social platform leading the charge back towards online authenticity. Aptly named BeReal, this platform sends its users a notification, and within 2 minutes they must share pictures (taken simulta […]

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Half a decade ago it seemed that the term “influencer marketing” was just a business buzzword that wouldn’t amount to much. No one realised that it was set to be worth $15 million in 2022.  Now that marketers are aware […]

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They’re beguiling, they’re boujee and they’re the face of some of the most successful marketing campaigns on social media. They are beauty influencers!  Dominating every platform, the power […]

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Cast your mind back to a time before social media existed… if that’s possible. The closest thing we had to a lifestyle influencer was a blogger—someone who would write about their life and daily activities on the internet. Just like influencers today, these blog […]

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Artificial intelligence—yes, you read that right—probably isn’t what you once thought it was, and we bet some of you didn’t think it would exist during your lifetime either.  Though we’re still a few years away from […]