Industry Trends

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A "finfluencer"—or finance influencer—is an influencer that shares financial information and expertise.  They offer Gen Z and Millennials financial advice in snackable, light-hearted formats and are becoming an increasing […]

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TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a sp […]

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Lionel Messi joined Barcelona FC in 2000 at age 13. In his time at Barcelona, he has won 10 La Liga titles and four Champions Leagues. After 21 years with the club, it was announced on 5th August that he was not able to sign a new contract due to La Liga regulations a […]

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Esports is the world of competitive video games, where the most talented players in each game compete against each other to prove who is the best.  Esports as an industry has boomed and significantly grown in size in the last […]

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The gaming industry has seen dramatic evolution over the last decade. There has been a surge of new gamers from all types of demographics as a result of consumers finding new methods of entertainment during particularly challenging lockdown restrictions. In 2020, ther […]

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2020 saw a global pandemic, global recession, political crises, racial injustice and social unrest, all of which continue to permeate in 2021. These global issues have left consumers yearning for a better world.  For over a d […]

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As social media platforms continue to evolve and develop new features, many are finding new ways to differentiate themselves from one another. As certain features become popular with consumers and social media platforms scramble to make their own versions, many platfo […]

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TikTok has defended its #1 download spot in iOS and Android app stores for over a year. TikTok is an entertainment platform that sparks creativity for millions of people around the world. It’s short-form video content has also changed the way we consume content.  […]