Industry Trends

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A few years ago, researchers were desperately trying to figure out how they should market to millennials. Now, the spotlight has shifted to the first generation of truly digital natives: Generation Z.  Gen Zs have grown up wi […]

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In case you missed it, Twitter and Elon Musk have been in cahoots. While the relationship between the two can be described as tumultuous at best, it has just taken a relatively sour turn. If you’ve had trouble keeping up with the events (with daily developments, weâ […]

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TikTok has become a hub for all sorts of communities, interests and niches. Arguably, the community that dominates TikTok is foodies.  At the beginning of the pandemic, TikTok became a go-to destination for not only entertain […]

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A great gaming campaign will stick with players and gaming fans for years. Some of the best gaming campaigns engage the gaming community on a personal level, making them laugh, pulling their heart strings and always keeping things interesting.  […]

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Twitch has become a powerful platform for community building, for both brands and creators. Twitch is the world’s leading interactive live streaming platform. While it began as a platform for gamers to livestream their favourite latest releases or cult classic games […]

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The Metaverse is well and truly on its way. Although the ultimate version is still a work-in-progress, we have begun to see metaverse platforms begin offering brands of all industries the opportunities to create exceptional digital experiences. One industry in particu […]

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The growth of live commerce over the past two years has been exponential. We have seen huge brands including Levi’s, Samsung, Sephora, Charlotte Tilbury and Very UK implement live commerce in one way or another, hosting shoppable events at key stages throughout the […]

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In the fast-paced realm of digital marketing, staying ahead of the curve is not just advantageous; it's imperative. As we delve into 2024, it's essential for marketers to anticipate and integrate the latest trends to craft strategies that resonate with evolving consum […]