Industry Trends

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Influencer marketing is not a new idea. In fact, if we trace its origins back, we will find ourselves […]

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Unless you’ve been living under a rock, you will have heard of the new social platform leading the charge back towards online authenticity. Aptly named BeReal, this platform sends its users a notification, and within 2 minutes they must share pictures (taken simulta […]

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Half a decade ago it seemed that the term “influencer marketing” was just a business buzzword that wouldn’t amount to much. No one realised that it was set to be worth $15 million in 2022.  Now that marketers are aware […]

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They’re beguiling, they’re boujee and they’re the face of some of the most successful marketing campaigns on social media. They are beauty influencers!  Dominating every platform, the power […]

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Cast your mind back to a time before social media existed… if that’s possible. The closest thing we had to a lifestyle influencer was a blogger—someone who would write about their life and daily activities on the internet. Just like influencers today, these blog […]

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Artificial intelligence—yes, you read that right—probably isn’t what you once thought it was, and we bet some of you didn’t think it would exist during your lifetime either.  Though we’re still a few years away from […]

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At this point, it’s impossible to deny the massive impact TikTok has had on the world today. As the most downloaded app of the past three years, with a user base of over 1 billion—expected to reach 1.8 billion by the end of 2022—and the most addictive algorithm […]

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The metaverse is currently every marketer’s favourite toy. Brands left, right and centre are creating experiences or NFTs in hopes of targeting a younger, digital audience. The metaverse offers brands unlimited creative opportunities to engage and interact with new […]