Industry Trends

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For those familiar with the latest updates across social media, you’ll have noticed the increase in platforms adopting their own social commerce features. Think Facebook Shop, Instagram’ […]

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Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy!  June Fashion Spotlight: New Tech […]

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Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry. So what's the month in beauty had in store for June? A Month in beauty: Trend spotlight […]

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If you'd told someone working in the creative industry five years ago that their role was under threat from AI technology, they’d have laughed. AIs weren’t capable of recreating the empathy, humour, or creativity humans can. But, that’s not quite the case anymor […]

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As Twitch has grown as a streaming platform for gaming creators, so has the presence of the biggest British Twitch streamers. With 140 million unique visitors every month Twitch has pioneere […]

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Influencer-founded brands have been around for well over a decade. From WeWoreWhat and Ipsy launched in the early 2010s, to the real kick-off of influencer beauty brands with Kylie Cosmetics, and Jeffree Star Cosmetics in the mid 2010s, and finally through to the late […]

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Unless you’ve been living under a rock for the last 20 years, you’ll know that YouTube is an enormously popular video-sharing platform. Launched in 2005 it has grown to be the place for video sharing across the internet, boasting 2.1 billion active monthly users a […]

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YouTube is an ideal home for technology influencers, but why? YouTube is known for its long-form and visual content, allowing creators to endorse their products & brands in ways other socials just can't. In our case, we are talking about the biggest tech influencers with their cool gadgets an […]