Industry Trends

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What do the current reigning social media platforms all have in common? They offer their users the opportunity to tap into video content creation and, therefore, the latest online trends. Think TikTok, Reels and Shorts; the ra […]

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If you haven’t quite nailed TikTok marketing campaigns just yet, don’t fret too much, because there’s no method to the madness. Some brands, however, are leaning into TikTok so heavily […]

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TikTok’s social commerce push has been in the news frequently as of recent, and the latest update is that the platform hopes to close out 2023 with a whopping $20 billion in retail sales—a 300% increase, from just under $5 billion in sales last year.  […]

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Meta’s latest creation has entered the chat.  Touted as the ‘Twitter Killer’, Threads has amassed an impressive 114 million sign ups since its launch on the 5th July. Among the masses are hoards of creators looking to T […]

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Influencer marketing trends play an active role in shaping the landscape of social media, but for a trend to occur, an influx of a certain influencer activity is needed. This changes year on year and, in turn, affects the way brands carry out their influencer marketin […]

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Musk and Zuck have beef, and now, so do their companies.  Meta’s release of Threads created a direct competitor to Twitter. Since Musk’s takeover, Twitter has been unstable, and somewhat volatile, presenting Meta with a s […]

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Selling itself as the “most rewarding gaming and live streaming platform”, Kick’s integration into the gaming and streaming industries has been nothing short of head-turning.  Backed by the co-founders of the popular ga […]

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There’s a new platform on the scene, and users have gone mad for it. Setting a new record of the most users joined in just over four days (over 100 million), it’s safe to say Threads, an Instagram app, has caused a big stir in the social world. But what is Threads […]