Industry Trends

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Influencer marketing trends play an active role in shaping the landscape of social media, but for a trend to occur, an influx of a certain influencer activity is needed. This changes year on year and, in turn, affects the way brands carry out their influencer marketin […]

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Musk and Zuck have beef, and now, so do their companies.  Meta’s release of Threads created a direct competitor to Twitter. Since Musk’s takeover, Twitter has been unstable, and somewhat volatile, presenting Meta with a s […]

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Selling itself as the “most rewarding gaming and live streaming platform”, Kick’s integration into the gaming and streaming industries has been nothing short of head-turning.  Backed by the co-founders of the popular ga […]

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There’s a new platform on the scene, and users have gone mad for it. Setting a new record of the most users joined in just over four days (over 100 million), it’s safe to say Threads, an Instagram app, has caused a big stir in the social world. But what is Threads […]

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For those familiar with the latest updates across social media, you’ll have noticed the increase in platforms adopting their own social commerce features. Think Facebook Shop, Instagram’ […]

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As Twitch has grown as a streaming platform for gaming creators, so has the presence of the biggest British Twitch streamers. With 140 million unique visitors every month Twitch has pioneere […]

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Influencer-founded brands have been around for well over a decade. From WeWoreWhat and Ipsy launched in the early 2010s, to the real kick-off of influencer beauty brands with Kylie Cosmetics, and Jeffree Star Cosmetics in the mid 2010s, and finally through to the late […]

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Unless you’ve been living under a rock for the last 20 years, you’ll know that YouTube is an enormously popular video-sharing platform. Launched in 2005 it has grown to be the place for video sharing across the internet, boasting 2.1 billion active monthly users a […]