Industry Trends

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Lil Jon famously once said, “SHOTS SHOTS SHOTS EVERYBODY”. However, upon reflection, perhaps he was only referring to Millennials and above. GEN Z AND ALCOHOL CONSUMPTION TRENDS Conversations with alcohol consumption at their centre tend to take pr […]

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From the "clean girl aesthetic" movement inspiring brands to unveil skin-loving tints and low-coverage foundations to the empowering celebration of diversity through companies like HNB Cosmetics leading the charge with their extensive shade ranges and inclusion of div […]

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Who is the hottest new designer of 2024? Gen AI.  With Gen AI advancing day by day, its applications in the fashion industry are becoming seemingly limitless. From online shopping assistance to playing a major role in the des […]

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With another year drawing to a close, TikTok users are flocking to celebrate and reminisce on the year that was.  New Year's TikTok trends are coming in hot and fast, with our For You Pa […]

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‘Tis the season to be on your phone. The Christmas season is prime social media time. For You Pages become filled to the brim with adorable mistletoe moments, crafty cookies and delightful dances. But, how do you make sure y […]

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As if the sheer panic of getting dressed for highschool wasn’t enough, Gen Z have decided to popularise a whole new world to stress about your outfit in; Roblox.  The virtual world is becoming increasingly important to Gen […]

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2023 has been chock-a-block with all kinds of weird and wonderful brand collaborations.  From Snoop Dogg releasing his own ice-cream line with Hello.co, to Kim Kardashian pairing up with beauty giant Fendi, we have truly seen […]

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Prior to TikTok and Instagram decreasing attention spans, we were once captivated by 20 minute YouTube videos and lengthy blog posts on this, that and the other. Fast forward and it’s now seemingly more difficult to grab a user’s attention for any longer than 15 s […]