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Industry Trends

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Mar 31, 2023

Industry Trends

A Month in Fashion: March 2023

Every month we roundup the social media highlights we’ve seen in the fashion world. From weird and wonderful collaborations, new AR tools, and clever creatives—keep reading to find out who’s been busy! Fashion Social Spotlight […]

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Mar 09, 2023

Marketing News

Metaverse Fashion Week 2023 is Coming

Metaverse Fashion Week is back for its second annual showcase! Taking place March 28th to 31st, Decentraland will welcome back brands from its initial show, as well as a bunch of new participants.  […]

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Jan 31, 2023

Marketing News

A Month in Beauty: January 2023

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?  […]

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Jan 18, 2023

Influencer News

FMCG Influencer Marketing: Top Case Studies

When we think of influencer marketing, we tend to think of industries such as travel, fitness and fashion. However, in recent years, we have seen a surge in fast-moving consumer goods (FMCG) entering the space, with lots of brands setting aside budgets specifically fo […]

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Oct 17, 2022

Marketing News

A New Way to Search

At this point, it’s impossible to deny the dominance social media has over consumers. While it has long been recognised as a key communication tool for users—particularly Gen Z and Millennials—it has transcended this function to become a source of entertainment […]

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Oct 11, 2022

Marketing News

Weekly Marketing News, 10th October 2022

New Instagram ads and links, Twitter goes TikTok, Kim K gets charged, and Just Eat’s new deli-VAR-y.  What is this? Each week, Socially Powerful get together and share industry news and what is inspiring us f […]

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Sep 05, 2022

Influencer News

Friday Night TikTok Takeaway

A little under two decades ago, restaurant-quality meal deliveries were pretty much limited to foods like pizza and chinese takeaway. Today, we seem to have more food options than time in the day to eat them all and that is why the food delivery global market sits at […]

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Sep 01, 2022

Social Commerce

A Month in Beauty: August 2022

Welcome back to another beauty roundup! Every month we round up our favourite ads, campaigns, trends, and creators from the social media beauty industry.  So, who’s been busy in the beauty world this month?   […]

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