Industry Trends

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In recent years, we’ve seen the gamification of the beauty industry transform beauty marketing as we know it. Think e.l.f. Cosmetics’ integrat […]

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With Pride Month 2024 approaching in June, now is the perfect time to reflect on beauty brands celebrating Pride effectively and why it is crucial for them to get involved.  […]

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Are you struggling to keep up with the ever-changing world of social media? From Instagram's latest algorithm revamp to YouTube's new in-app games, read on as we take a deep dive into the notable social updates throughout May that will get you up to speed in no time. […]

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AI ecommerce marketing is not a new phenomenon.  Since its inception, AI systems such as OpenAI and ChatGPT have become steadfast tools in ecommerce marketers’ tool belts.  […]

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Nike’s CEO, John Donahoe, has recently come under fire for his bold claims pinning remote workers as the reason for the company’s innovation slowing down and dearth of new, disruptive products.  Such claims are a result o […]

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Are you ready for the happiest, most colourful, glitter-filled month of the year? With June steadily approaching, many brands are preparing to release their carefully created Pride advert […]

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No marketer could ask for a better gift than Beyoncé titling one of her latest songs after their brand. This is exactly the reality for Levi’s CMO, Kenny Mitchell, and let us be the first to say we’re incredibly jealous. […]

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In recent years, the beauty industry has witnessed a significant shift towards sustainability, driven by heightened consumer awareness and cause for concerns about the harm certain beauty products may be doing to our planet. The top sustainable beauty brands throughou […]