Industry Trends

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Welcome to our comprehensive guide to the most-anticipated summer 2024 beauty trends! As the sun shines brighter and the days get longer, it's time to refresh your beauty routine with the la […]

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It is not groundbreaking to announce that modern consumers demand transparency from the brands they engage with.  For years now, consumers have been showing an increasing desire for brands to be authentic, genuine, human led, […]

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What is Substack? It seems this question is getting asked more and more of late by brands and content creators alike.  Whilst the platform has been around for some time now, Substack has […]

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The Spill app success story has left many bewildered. When Alphonzo Terrell received an email from X on November 4th, 2023 telling him he was amongst the 3,700 other employees being let go, he knew just what to do.  Terrel […]

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Trends.  For marketers, the word is used so often it often shows up in our dreams.  It is hailed as the key to solving any issue that arises. Not enough engagement? Stay on trend. Bl […]

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For an app that has received expeditious growth since its launch in 2016, we never thought we’d learn of its lack thereof in the final quarter of 2023. More shockingly, its complete reverse in the US, leading to a general decline in […]

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Luxury used to pride itself on being unattainable. New luxury advertising strategy is trying to shift away from this as fast as possible. So, what changed? Media like Gossip Girl and The Devil Wears Prada made their millions o […]