Industry Trends

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AI ecommerce marketing is not a new phenomenon.  Since its inception, AI systems such as OpenAI and ChatGPT have become steadfast tools in ecommerce marketers’ tool belts.  […]

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Nike’s CEO, John Donahoe, has recently come under fire for his bold claims pinning remote workers as the reason for the company’s innovation slowing down and dearth of new, disruptive products.  Such claims are a result o […]

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Are you ready for the happiest, most colourful, glitter-filled month of the year? With June steadily approaching, many brands are preparing to release their carefully created Pride advert […]

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No marketer could ask for a better gift than Beyoncé titling one of her latest songs after their brand. This is exactly the reality for Levi’s CMO, Kenny Mitchell, and let us be the first to say we’re incredibly jealous. […]

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In recent years, the beauty industry has witnessed a significant shift towards sustainability, driven by heightened consumer awareness and cause for concerns about the harm certain beauty products may be doing to our planet. The top sustainable beauty brands throughou […]

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It’s easy to forget just how ‘new’ wellness culture really is, particularly for younger generations who spend a lot of their spare time on social media. For these people, the concept o […]

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Festival season is here, and that means it's time to pull out your craziest, most whimsical festival beauty trends. For the top […]

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Once upon a time, celebrity involvement in the beauty industry began and ended with the assignment of their face to a fragrance ad campaign or two. Fast forward several years and celebrities are now becoming the face of their […]