Industry Trends

`

Fears of how AI will impact our lives are many. From replacing influencers to taking creative job roles, industries everywhere have been counting the ways the technology could impact their lives; for better or worse.  Yet, on […]

`

The skincare industry has gained immense popularity within recent years thanks to the emergence of Korean skincare in the West and an increase in Gen Z-driven brands. However, with this rise […]

`

A variety of social media platforms have released generative AI design tools over the past year, in a bid to entice marketers.   Social media plat […]

`

See how creators from historically-marginalised communities are finally coming to the fore to kickstart some of pop culture’s most notable trends? Very mindful. Very demure. The ‘very […]

`

These days, finding a brand without a beauty on Roblox activation is far more difficult than finding one with.  Quietly and smoothly, Roblox has become one of the biggest games in the world, boasting an impressive 400 million […]

`

In theory, the influencer marketing industry should be faultless. Brands win. Creators win. Consumers win. What’s not to love? However, with an increased awareness and interest in global affairs, in recent years, from climat […]

`

Is predicting TikTok trends truly possible?  Brands, creators, and users alike are constantly stuck in a battle against the impossibly fast TikTok […]

`

What’s the Metaverse? Fair question. The Metaverse is essentially an AI/AR world where users can experience their favourite brand’s new collections through virtual reality. It’s a way for the industry to enhance design and flexibility, reduce waste, expand custo […]