Industry Trends

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As 2024 draws to a close, the internet is quickly becoming flooded with marketers taking a stab at their 2025 predictions.  From an increase in employee-generated content (EGC) to concerns over privacy personalisations, the g […]

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What Black Friday marketing campaigns are making a splash this year? Once a one-day shopping event, Black Friday has grown into a pivotal moment for brands to connect with consumers, boost sales, and expand their audience bas […]

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On November 5th, our friends across the pond set out in their millions to elect a new President of the United States.  148, 727, 217 votes later, Donald Trump was re-elected for his second term in office. The response to his […]

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Introducing Moo Deng, one of the internet’s current short-term marketing strategies.  If you’ve spent any time on the internet in the past few months, then you are bound to have hear […]

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Long gone were the days we used to flip open to page six to get all the gossip on our favourite celebrities. Nowadays, we simply flick over to Instagram and drown in the mountains of information.  Or, so we thought.  […]

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The changing tides of social media bring with them a need to connect to evolving audiences by staying ahead of the curve. We often see brands adapting their marketing strategies according to trends and shifts in consumer behaviour, but little brands take to rebranding […]

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What makes for successful celebrity advertising?  Is it star power? Simply aligning yourself with the biggest name in showbiz you possibly can?  […]

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With Fashion Week 2025 around the world wrapping up, it is time to take a step back and remember the chicest moments that took our breath away.  From Louboutin’s synchronised swimming performance to Hedi Slimane’s swift e […]