Industry Trends

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On November 5th, our friends across the pond set out in their millions to elect a new President of the United States.  148, 727, 217 votes later, Donald Trump was re-elected for his second term in office. The response to his […]

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Introducing Moo Deng, one of the internet’s current short-term marketing strategies.  If you’ve spent any time on the internet in the past few months, then you are bound to have hear […]

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Long gone were the days we used to flip open to page six to get all the gossip on our favourite celebrities. Nowadays, we simply flick over to Instagram and drown in the mountains of information.  Or, so we thought.  […]

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The changing tides of social media bring with them a need to connect to evolving audiences by staying ahead of the curve. We often see brands adapting their marketing strategies according to trends and shifts in consumer behaviour, but little brands take to rebranding […]

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What makes for successful celebrity advertising?  Is it star power? Simply aligning yourself with the biggest name in showbiz you possibly can?  […]

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With Fashion Week 2025 around the world wrapping up, it is time to take a step back and remember the chicest moments that took our breath away.  From Louboutin’s synchronised swimming performance to Hedi Slimane’s swift e […]

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Luxury and sports; two industries that could not be further apart.  Or, so you would think.  The luxury […]

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Each October, all of our favourite brands suddenly become fond of the spooky way of life.  Seasonal marketing has become almost too much to bear in recent years; Christmas products descending on us in September and brands rea […]