SP Industry Trends

Noticed how every beauty brand suddenly seems to be obsessed with food?From pancakes on Rhode’s Instagram to donuts on Garnier’s, using food to market beauty products has become impressively popular in the industry—and, […]

https://youtube.com/shorts/nG6ygSeXz88?feature=shareWe seldom come across an influencer able to reach the same career heights as Molly-Mae Hague.The reality TV star-turned-celebrity influencer has walked a rather unique p […]

Though an invaluable resource, forum marketing remains underutilised. Could 2025 finally be the year we see its takeover?[…]

What makes for successful celebrity advertising? Is it star power? Simply aligning yourself with the biggest name in showbiz you possibly can? […]

It’s 2024, and that means everyone and anyone can be as stylish as they like; enter fashion influencers over 40. Long gone are the days of the fashion industry being exclusively for one sector of the popul […]

Veganuary has rolled around once again, feeding our socials with heaps of tasty, new recipes to try in a bid to explore healthier alternatives in the new year.What began in 2014 as a challenge to get more people to try a vegan diet for just 31 days, has now become a global phenomenon with millio […]

With 1.1 billion monthly active users, it's no wonder every marketer's dream is to go viral on TikTok.Yet with the sheer amount of content uploaded on the supremely popular app, making certain your audience actually sees all […]

As Twitch has grown as a streaming platform for gaming creators, so has the presence of the biggest British Twitch streamers. With 140 million unique visitors every month Twitch has pioneere […]