Industry Trends

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YouTube has had quite the journey. With origins in long-form content, the platform soon pivoted its dedication to short-form with the launch— and shortly-after, success— of YouTube Shorts. However, it has since reverted back to its old ways, now proving to be a fi […]

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TikTok shop has had an outstandingly large impact on the beauty industry.  It is hard to imagine that just a few years ago the future of TikTok shop was dubious; industry leaders doubted that its model would properly take off […]

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Campaign referencing is the perfect recipe to get the internet buzzing.  Be it directly mentioning your biggest competitor, recreating an iconic campaign, or a subtle colour to reference […]

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https://youtube.com/shorts/nG6ygSeXz88?feature=share We seldom come across an influencer able to reach the same career heights as Molly-Mae Hague. The reality TV star-turned-celebrity influencer has walked a rather unique p […]

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Forming brand connection in 2025 is the key to reaching consumers.  Research continues to show that consumers desire connection above all else, and […]

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Though an invaluable resource, forum marketing remains underutilised.  Could 2025 finally be the year we see its takeover? […]

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As 2024 draws to a close, the internet is quickly becoming flooded with marketers taking a stab at their 2025 predictions.  From an increase in employee-generated content (EGC) to concerns over privacy personalisations, the g […]

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What Black Friday marketing campaigns are making a splash this year? Once a one-day shopping event, Black Friday has grown into a pivotal moment for brands to connect with consumers, boost sales, and expand their audience bas […]