SP Industry Trends

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Did you know that roughly 3.7 million videos are uploaded to YouTube every day?  Of all 3.7 million uploaded, only those posted at an intentional time will maximise their chances of driving engagement . This is because the timing of a video upload is a key contributing factor in achieving online su […]

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Instagram has introduced a new Paid Partnership Label and publishing feature. What is it, and how does it work?  The Paid Partnership Label is exactly what it sounds like—a label informing your followers the published content […]

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Half a decade ago it seemed that the term “influencer marketing” was just a business buzzword that wouldn’t amount to much. No one realised that it was set to be worth $15 million in 2022.  Now that marketers are aware of […]

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Cast your mind back to a time before social media existed… if that’s possible. The closest thing we had to a lifestyle influencer was a blogger—someone who would write about their life and daily activities on the internet. Just like influencers today, these blog […]

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Artificial intelligence—yes, you read that right—probably isn’t what you once thought it was, and we bet some of you didn’t think it would exist during your lifetime either.  Though we’re still a few years away from […]

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The most liked post on Instagram—what an accolade! You might think you need to be a mega-celebrity or world class photographer to achieve such heady heights. However, the surprise waiting for you at No.1 on this list, proves these assumptions false. It might, howeve […]

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TikTok is a popular entertainment app that’s used by nearly a billion users daily—the majority of whom are under 25. TikTok’s highly diverse audience base means there is an incredibly diverse range of content people create and consume. While TikTok began as a sp […]

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The fashion industry is thriving, so it is no surprise that fashion is one of the most popular niches on social channels like Instagram. Known for its high-quality photos and aesthetic visuals, Instagram has created endless opportunities for fashion brands and […]