Industry Trends

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Summer is finally here in London, which means the Summer campaigns are coming in hot and fast.  For brands, Summer is the perfect opportunity to show off their lighter, more fun side. From beach parties to cocktail vans, bran […]

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As marketers continue to navigate the evolving, and often complex, landscape of consumer behaviour, one fundamental question remains: who truly drives purchasing decisions—influe […]

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The mother of all fashion events is finally around the corner! The Met Gala 2025 stands as one of the year's most highly anticipated and prestigious gatherings, and just like you, we're beyond ecstatic to see who will strut down the red carpet in extravagant looks. Fr […]

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It’s no secret that AI adoption is becoming increasingly popular. What’s more, this adoption spans multiple industries and continues to surprise us with diverse implementations (yes, weâ […]

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Noticed how every beauty brand suddenly seems to be obsessed with food? From pancakes on Rhode’s Instagram to donuts on Garnier’s, using food to market beauty products has become impressively popular in the industry—and, […]

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Festival fashion is always evolving, and 2025 is shaping up to be an exciting year for all your style dreams to come true! From bohemian vibes to brat summer 2.0, this year’s festival fash […]

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We were always led to believe that bigger doesn’t always equate to better. But recent trends in marketing and campaign launches are dispelling this myth entirely.  Constantly looking for ways to stand out, brands are starti […]