Industry Trends

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Are you on perfume on TikTok? The fragrance industry is in the midst of a major renaissance, and it is all thanks to everyone’s favourite social media platform, TikTok.  […]

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July 24th marks International Self-Care Day 2024. A day to honour our commitments to bettering ourselves, our minds, and our lives.  Since its inception in 2011, the emphasis on practising and promoting self-care has grown ex […]

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In 2023, the first Vogue Business Beauty Index was released, much to the delight of consumers and marketers alike.  The index takes a fine tooth comb to popular beauty brands, rating them on consumer sentiment, digital, ESG a […]

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Social media plays a crucial role in instantly spreading trends worldwide and enabling discussions among fashion communities. Influencers then drive these trends by showcasing different styles to their followers, while users participate in trend creation and critique, […]

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The world of fast moving consumer goods (FMCGs) has been forever changed by the rise of e-commerce for FMCG. Once found only in traditional brick an […]

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Independent retailer month is here, and what better way to celebrate than championing our favourite independent retail brands on TikTok? From vintage lampshades to modern light switch covers, we have pulled together a stunning list of all the best and brightest retail brands on TikTok. Read on […]

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In recent years, we’ve seen the gamification of the beauty industry transform beauty marketing as we know it. Think e.l.f. Cosmetics’ integrat […]

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With Pride Month 2024 approaching in June, now is the perfect time to reflect on beauty brands celebrating Pride effectively and why it is crucial for them to get involved.  […]