Industry Trends

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Luxury and sports; two industries that could not be further apart.  Or, so you would think.  The luxury […]

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Each October, all of our favourite brands suddenly become fond of the spooky way of life.  Seasonal marketing has become almost too much to bear in recent years; Christmas products descending on us in September and brands rea […]

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Fears of how AI will impact our lives are many. From replacing influencers to taking creative job roles, industries everywhere have been counting the ways the technology could impact their lives; for better or worse.  Yet, on […]

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The skincare industry has gained immense popularity within recent years thanks to the emergence of Korean skincare in the West and an increase in Gen Z-driven brands. However, with this rise […]

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A variety of social media platforms have released generative AI design tools over the past year, in a bid to entice marketers.   Social media plat […]

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See how creators from historically-marginalised communities are finally coming to the fore to kickstart some of pop culture’s most notable trends? Very mindful. Very demure. The ‘very […]

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These days, finding a brand without a beauty on Roblox activation is far more difficult than finding one with.  Quietly and smoothly, Roblox has become one of the biggest games in the world, boasting an impressive 400 million […]

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In theory, the influencer marketing industry should be faultless. Brands win. Creators win. Consumers win. What’s not to love? However, with an increased awareness and interest in global affairs, in recent years, from climat […]